Regional Sales Director

Regional Sales Director

Location:

Western Region (multi-state oversight)

Reports To:

Regional Vice President, Western Region

Territory: 10 branches spanning California, Washington, and Nevada

Work Arrangement:
Regular travel to branch and customer locations

Unlimited Service Group is a high-quality, locally focused commercial kitchen field service organization with a worldwide genuine OEM restaurant equipment parts distribution sister business. With 41 brands and more than 155 locations across North America, Unlimited Service Group is driven by its mission to change industry standards by developing innovative solutions that support our customers and manufacturer partners.

Dedicated to providing the highest quality parts, service, and customer experience, we take pride in serving our customers in a personalized, friendly, and safety-focused manner that ensures every experience is exceptional. With a people-centered company culture, we are serious about growth and expansion and are looking for individuals who want to grow with us.

Learn more about us at

At Unlimited Service Group, we see employment as a reciprocal relationship: one where we set high standards for those who work here but also recognize and reward our team members for their contributions through a variety of company benefits.

• Strong company culture
• Base salary of $100,000-$125,000, based on experience, plus commission
• Remote/hybrid work opportunity
• Casual dress code
• Competitive benefits, including health insurance, 401(k) with company match, and employee assistance programs
• Generous time away program
• Employee recognition programs
• Town Shares Program – share in our company’s success through ownership

We are seeking a dynamic, high-impact sales leader to drive profitable revenue growth across our Western Region. This role is responsible for leading sales strategy, execution, and team performance across six established brands:
Industrial Electric Service, 3

Wire Commercial Service, North Sound Refrigeration, Hitech Commercial Service, P&D Appliance, and Commercial Appliance Service.

This is not a siloed leadership role. The right leader will unify diverse teams, align go-to-market strategies, and build a high-performance sales culture while respecting the identity, strengths, and customer relationships of each brand. Success requires a balance of relationship-building, accountability, operational discipline, and strong business acumen.

This role offers the opportunity to shape and grow a regional sales organization while making a direct and meaningful impact on the business. Regular travel to customers and branch locations across the assigned territory will be required.

• Own and drive profitable revenue growth across all 6 Brands in the Western Region
• Develop and execute a unified regional sales strategy aligned with company objectives
• Establish clear targets, KPIs, and accountability measures across all brands
• Improve sales visibility, pipeline discipline, forecasting accuracy, and performance reporting

• Lead, coach, and develop a distributed team of sales leaders and account managers
• Build a culture of performance, ownership, accountability, and continuous improvement
• Identify talent gaps and partner with leadership to recruit, onboard, and develop top-tier sales professionals
• Create clear expectations and development pathways for sales team members

• Break down silos and foster collaboration across all brands
• Standardize best practices while preserving brand strengths and local customer relationships
• Drive consistency in sales processes, pricing discipline, customer engagement, and account planning
• Promote cross-selling opportunities and shared customer wins across the region

• Build and maintain executive-level relationships with key regional and national accounts
• Partner with operations to ensure service delivery aligns with sales commitments
• Identify and pursue strategic growth opportunities across multi-location customers
• Represent Unlimited Service Group with…