Business Development Representative​/Senior BDR

About the Role:

Edera is looking to hire their first Business Development Representative to own top-of-funnel pipeline creation by proactively generating new outbound opportunities and converting inbound interest into qualified meetings. You must be driven, organized, and willing to try new things, while testing and building the role in partnership with sales and marketing leadership. You'll research and engage platform, infrastructure, and security leaders who are rethinking how they isolate and secure containerized and multi-tenant workloads, while also responding quickly and effectively to inbound leads from content, campaigns, and events.

You’ll work closely with Marketing and Account Executives to prioritize the right accounts, tailor your approach to inbound versus outbound prospects, test messaging, and book qualified meetings that move our business forward. This is a high-impact, high-visibility role for someone who’s energized and creative with strong possibility for career growth.

• Research and build target account lists aligned to Edera's Ideal Customer Profile (ICP)
• Conduct high-volume, personalized outbound prospecting via email, phone, and Linked In
• Respond promptly to inbound leads generated by marketing campaigns, content, webinars, and events, qualifying them appropriately
• Balance and prioritize inbound and outbound workload day to day to maximize qualified pipeline generation
• Book qualified meetings and hand off well-scoped opportunities to Account Executives
• Learn and clearly articulate Edera's value proposition around workload and container isolation security to technical and security decision-makers
• Log all activity, notes, and pipeline data accurately in Hub Spot
• Collaborate with Marketing on messaging, campaigns, and follow-up sequences, including post-event outreach from conferences and webinars
• Represent Edera at industry events and conferences as needed
• Consistently meet or exceed monthly and quarterly pipeline and meeting-set targets across both inbound and outbound channels
• Continuously refine outreach and lead-response messaging and tactics based on what's working, sharing learnings with the broader sales and marketing team

• 2-5 years of experience in a BDR, SDR, or B2B sales role, with demonstrated success in both outbound prospecting and inbound lead qualification (cybersecurity or infrastructure/dev tools experience a plus)
• Excellent written and verbal communication skills; comfortable crafting personalized, compelling outreach
• Experience with CRM and sales engagement tools (e.g., Hub Spot, Salesforce, Linked In Sales Navigator) or ability to ramp quickly
• Curiosity about technical and security concepts, with the ability to learn and translate them into clear, buyer-friendly language
• Resilient, coachable, and self-motivated, with a track record of hitting activity and pipeline goals
• Highly organized, with strong time management across a high volume of prospects and tasks
• Comfortable operating with autonomy and limited process in a fast-paced startup environment
• Bachelor's degree or equivalent practical experience

$75,000 - $100,000 a year

• Competitive Salary
• Unlimited PTO
• Equity
• 100% medical coverage for you and your eligible dependents

Make secure computing simple. Many believe that truly securing computing is an impossible undertaking. We don't. The products and innovations we release on the way to that end will change everything. We're just getting started. Come believe with us.

We operate as a team and exhibit these values and priorities when working together:

• Embrace your whole self - We meet each other with humility, curiosity, and authenticity, embracing difficult challenges with courage and dedication to our mission, our humanity, and each other.
• We don’t just talk the talk, we walk the walk, together - Diversity is critical to our survival. We value diversity in all its forms, understanding that different perspectives drive our success and those in our community should feel confident in sharing and showing up as their complete selves.
• We’ve got your back, for real - We prioritize honest, sincere communication and foster a culture of active gratitude, dignity, and empowerment, where everyone feels safe to contribute and innovate. We believe psychological safety is instrumental in supporting an innovative and successful company and community.
• Master your craft, honor your limits - We believe in continuous learning and growth, supporting each other to outfail the competition without fostering a hero culture, relying on teamwork and empathy. We recognize that work is just one part of our lives and celebrate striving toward growth in all areas of life.
• We don’t just dream it, we do it - We are dedicated to our mission and are not afraid to tackle difficult challenges, whether in our work, products, or team dynamics.