Lead Generation Rep

Responsibilities

• Drive top-of-funnel pipeline through multi-channel prospecting (phone, email, social) into a defined set of accounts aligned to your AE partners
• Position Softchoice's CLS practice into new accounts
• Lead with ISV and Marketplace messaging as the wedge
• Run targeted campaigns jointly with your AEs, built collaboratively rather than in isolation
• Maintain a healthy daily activity bar (target range of 75 to 100 dials per day) with a focus on quality conversations, not just volume
• Book qualified discovery meetings (target of 1 to 2 per day, with a healthy weekly baseline of approximately
  5)
• Own Salesforce hygiene: add contacts, log activity, capture dispositions, and flag bad data so we sharpen targeting over time
• Manage the meeting handoff to your AEs with full context: prospect background, what was discussed, what they care about, and any objections raised
• Send clean, professional meeting invites that include a clear agenda, attendees, and conferencing details
• Process and follow up on leads from AWS partner programs and internal demand generation channels
• Coordinate with AWS field partners (CARs, PTMs) and internal marketing on targeted plays into your accounts
• Connect prospects to additional Softchoice and AWS resources, thought leadership, and subject matter experts
• Maintain a weekly sync cadence with each of your AEs, share what is working, and bring forward what is not
• Continuously sharpen your craft through call coaching, peer feedback, and active listening to your AEs' conversations

• 1 to 2 years of customer service, inside sales, BDR/SDR, or related experience
• A customer-centric mindset with the maturity to represent Softchoice professionally to senior buyers
• High activity discipline paired with the judgment to pivot when data says a list or approach is not working
• Strong written and verbal communication
• Comfort with CRM hygiene (Salesforce experience preferred) and sales engagement tools (e.g., Orum, Zoom Info, Linked In Sales Navigator)
• A self-starter mentality who thrives in a fast-paced, partnership-driven environment
• A 'learn, grow, and teach' mindset
• Interest in cloud technology, AWS, and the ISV/Marketplace ecosystem (prior AWS exposure is a plus, not a requirement)
• Resilience and a sense of ownership