Performance Marketing Specialist

We are looking for a Performance Marketer who can generate high-quality leads and drive customer acquisition for our high-ticket mentorship program
.

The ideal candidate should have hands-on experience in Facebook/Instagram Ads and Google Ads
, with a strong understanding of lead-generation funnels, conversion tracking, campaign optimization, and scaling.

This is a performance-driven role for someone who understands that successful marketing is not just about generating leads, but generating qualified leads that convert into sales
.

• Focus: High-Ticket Lead Generation & Paid Acquisition
• Plan, launch, manage, and optimize Facebook & Instagram (Meta) Ads campaigns.
• Manage and optimize Google Ads campaigns for lead generation.
• Generate high-quality, sales-ready leads for our mentorship program.
• Build and optimize lead-generation funnels, landing pages, forms, and conversion journeys.
• Set up and monitor conversion tracking, pixels, events, UTMs, and analytics
  .
• Analyze campaign data, CPL, lead quality, conversion rates, CAC, and ROAS.
• Continuously test audiences, creatives, ad copies, offers, and landing pages
  .
• Identify winning campaigns and scale them while maintaining lead quality and profitability.
• Work closely with the sales/admissions team to understand lead quality and improve conversion rates.
• Monitor the complete funnel from ad click lead qualified lead sales call enrollment
  .
• Prepare regular performance reports and provide actionable insights.
• Stay updated with changes in Meta Ads, Google Ads, tracking, and performance marketing trends.

• 2+ years of hands-on experience in performance marketing and lead generation.
• Proven experience generating leads through Meta Ads and Google Ads
  .
• Experience with high-ticket lead generation and sales funnels.
• Strong understanding of campaign optimization and scaling.
• Experience with conversion tracking and analytics
  .
• Data-driven mindset with the ability to analyze campaign performance and make decisions based on numbers.
• Experience working with sales teams to improve lead-to-sale conversion.

• We are looking for someone who is numbers-driven, proactive, experimental, and focused on results
  .
• Comfortable managing ad budgets, testing new strategies, identifying what works, and scaling profitable campaigns.

Note: If you have successfully generated and converted high-ticket leads and know how to turn paid traffic into revenue, we would love to hear from you.