Regional Sales Director

Regional Sales Director

At American First Finance (AFF), the Regional Sales Director (RSD) plays a critical leadership role in driving sales success within an assigned geographical region. This dynamic position involves overseeing a team of Area Sales Representatives (ASRs) who cultivate and maintain strong relationships with merchants, ensuring the successful promotion and utilization of AFF’s financial programs. Base pay is $90,000 with earnings bonus up to a total of $120,000 OTE.

The RSD is responsible for hiring, training, and coaching sales teams to improve performance while actively monitoring sales activity to achieve regional growth targets. With a focus on strategic problem-solving and innovative thinking, the RSD must effectively navigate challenges, develop creative solutions, and maximize merchant engagement.

A core aspect of this role is delivering a first-class customer experience that aligns with AFF’s values while also driving merchant relationship profitability. By influencing key accounts through program marketing, utilization, and revenue generation, the RSD ensures that AFF’s financial solutions make a meaningful impact for both merchants and customers alike.

• Recruit, train, and develop a high-performing team of Area Sales Representatives (ASRs)to drive business growth.
• Leverage AFF’s Customer Relationship Management (CRM) tools for efficient sales tracking and performance monitoring.
• Engage business owners by understanding their needs and demonstrating how AFF can help them attract more customers and increase revenue.
• Build and nurture relationships with existing clients, ensuring high levels of satisfaction and long-term retention.
• Conduct field observations with each ASR to assess and enhance sales performance.
• Provide hands-on support
  in launching new merchant partnerships and delivering comprehensive training to ensure program success.
• Coach ASRs on effective sales presentations, goal achievement, and relationship-building with key account contacts, using data-driven insights to enhance performance.
• Analyze key sales data to optimize market penetration and maximize impact.
• Plan and lead effective sales meetings in alignment with AFF compliance policies and regional objectives.
• Collaborate with internal teams (Marketing, Training, Merchant Care, and Sales Operations) to execute strategic initiatives and address opportunities.
• Manage regional budgets and resources efficiently to maximize return on investment (ROI).
• Maintain integrity and accountability
  , ensuring compliance with company policies and industry regulations.
• Meet and exceed established sales targets through effective leadership and execution.
• Perform other duties as assigned to support the organization’s growth.

• Proven leadership skills with the ability to
  motivate, mentor, and drive
  high-performance sales teams.
• Bachelor’s degree preferred but not required.
• Minimum of 7 years of successful sales management experience
  or equivalent.
• Track record of sustained high performance
  with strong adaptability and a growth mindset.
• Ability to
  collaborate with internal teams
  (Marketing, Training, Sales Operations) to achieve corporate objectives.
• High energy, organizational skills, and unwavering integrity.
• Customer-focused mindset
  with a sense of urgency and problem-solving ability.
• Strong
  business acumen
  and understanding of market opportunities.
• Thrives in a fast-paced, results-driven environment
  with a competitive mindset.
• Proficiency in MS Office Suite (Word, Excel, PowerPoint).
• Excellent relationship-building skills
  with a commitment to responsiveness and follow-up.
• Valid driver’s license and car insurance
  for regional travel.
• Experience in a
  commission-based sales environment
  involving a mix of cold, warm, and hot leads.
• Financial acumen
  to manage budgets and resources effectively for maximum impact.
• Data-driven mindset
  with analytical capabilities to leverage metrics for strategic decision-making

• Extensive experience in
  B2B sales, negotiation, and closing deals
  .
• Strong background in
  retail consumer finance, merchant services, or SaaS sales
  .

This role requires a proactive, strategic leader who can empower…