Technical Sales Representative

Position Summary

The Technical Sales Representative role creates awareness, education, and demand for LATICRETE products. The LATICRETE brand is driven by relationships, integrity, innovation, education, and a strong commitment to our customer base and the tile industry. This position drives sales through distribution outlets, contractors, architects/designers, end users, and builders by establishing lasting partnerships.

• Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
• Conduct product knowledge training, including product usage demos (hands‑on and PowerPoint).
• Review stocking profiles with distribution to maximize sales in local market.
• Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings, and opportunity planning meetings.
• Help customers identify the best systems and products to meet their application needs.
• Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns, and document all information in Salesforce.
• Actively participate in social media groups and communications as appropriate with customers.
• Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project.

• Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceed revenue targets.
• Regularly review and adjust the Territory business plan throughout the year as business needs change.
• Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users.
• Maximize market penetration in assigned territory.
• Maintain Project Tracking files and Competitive Pricing files.
• Work with territory partner, manager, and other teammates to share ideas to better service territory.
• Establish promotions that can move the sales needle benefiting both LATICRETE and our distribution partners.
• Plan calendar and travel to ensure efficient and maximized facetime with key customers.
• Update Salesforce to accurately reflect territory KPI attainment.

• Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction.
• Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product‑related installation issues.

• Attend industry events such as trade shows, local and national professional organization events.
• Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience or providing general information to attendees.
• Participate in internal LATICRETE product and system training.
• Learn industry trends and competitive landscape.
• Participate in Sales skill enhancement training.

Education and Experience:

Bachelor's degree or equivalent related work experience. 3+ years of related work experience in Sales or in the Construction industry.

• Demonstrated success building and cultivating long‑term professional partnerships.
• Industry training and certifications highly desired.
• Product application experience a plus.
• Local market knowledge highly desired.
• High level of self‑motivation.
• Strong organizational skills.
• Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
• Strong written, verbal and listening skills including ability to present to large audiences.
• Spanish language skills strongly desired.
• Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
• Knowledge of Salesforce a plus.

25%-75% Dependent on territory. Must be able to travel on short notice.

• Lift:
  Must be able to lift and/or carry a minimum of 50 pounds.
• Push/Pull:
  Must be able to push/pull 50 pounds.
• Standing:
  Must be able to stand at least 75% of the day.
• Sitting:
  Must be able to sit at least 75% of the day.

• Medical
  Dental
  Vision
• 401k
• Tuition reimbursement
• 13 paid holidays in addition to paid vacation and sick time
• Flexible spending
• Life Insurance, AD&D and Supplemental Insurance