Principal Software Engineer, Ads Platform
Listed on 2026-05-22
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Software Development
Software Engineer, Backend Developer, Cloud Engineer - Software, Software Architect
What you’ll do
- Build the next generation ads formats and backend infrastructure and solutions to deliver more clicks and conversion and value for advertisers.
- Work end-to-end across innovating new ads product, format ideas, or infrastructure ideas experimentation, analysis and optimization
- Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to build innovative products or services
- Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management
- Provide technical direction that influences the entire company
- Work across teams to understand product requirements, evaluate trade-offs, and deliver the solutions needed to support Snap’s performance advertising suite
- Technical influence that spans the entire company
- Excellent programming and software design skills, including debugging, performance analysis, and test design
- Proven track record of operating highly-available systems at scale
- Ability to proactively learn new concepts and technology and apply them at work
- Skilled at solving ambiguous problems
- Strong collaboration and mentorship skills
- Ads domain expertise and a strong interest in Ads
- Bachelors in technical field such as computer science, mathematics, statistics or equivalent years of experience
- 10+ years of post-Bachelor’s software development experience; or a Master’s degree in a technical field + 9+ year of post-grad software development experience; or a PhD in a related technical field + 6+ years of post-grad software development experience
- 2+ years of experience with technical leadership or acting as the domain-expert to a technical organization
Experience in technical leadership/ownership and setting technical direction for engineering projects - Experience architecting, designing, and developing distributed systems
- Experience in technical leadership/ownership and setting technical direction for engineering projects
- Proven track record of delivering large scale projects in attribution and measurement
- Experience operating highly-available systems at significant scale
- Experience with backend services or distributed systems
- Ads domain experience
Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success.
CompensationIn the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC):
The base salary range for this position is $276,000-$414,000 annually.
Zone B:
The base salary range for this position is $262,000-$393,000 annually.
Zone C:
The base salary range for this position is $235,000-$352,000 annually.
This position is eligible for equity in the form of RSUs.
EEO StatementSnap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.
EOE, including disability/vets.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).
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