Digital Marketing Analytics Manager

Job Description

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It’s about providing clarity and hope.

The Digital Marketing Analytics Manager serves as the technical administrator and hands on execution driver/implementation lead for the company's core digital analytics platforms, including Mixpanel, Tealium, and One Trust. The manager serves a supporting role focused on execution, reporting to the Sr Manager of Digital Marketing Analytics, the product owner for these applications. The basic purpose of this role is to drive the enterprise-wide technical rollout and daily maintenance of these platforms across all site applications, ensuring robust, accurate, and compliant data collection and dashboards to support data-driven decision-making across the organization.

The Manager will complete the execution/project management duties to implement Mixpanel analytics on 30+ sites across the company with the support of an implementation agency. For sites that are live with Mixpanel analytics, the manager will fulfill reporting requests and train stakeholders throughout the company on Mixpanel. The manager will also lead the optimization of Tealium tag manager configuration and complete daily maintenance work as required by compliance for the One Trust cookie banner on our applications.

This is a hybrid position based in our Secaucus, NJ office (3 days per week in office).

This role manages high-complexity technical implementations across a massive volume of 70+ distinct company websites, orchestrating three interconnected platforms (Mixpanel, Tealium, and One Trust) while ensuring strict regulatory compliance (CCPA/GDPR/HIPAA) and managing external agency execution. The role currently has no direct reports.

• Has day to day responsibility for executing the technical configuration and maintenance tasks required within the One Trust platform to ensure the cookie banners on our sites function optimally on an ongoing basis.
• Works closely with compliance and site owners to ensure all websites adhere to data privacy and other digital regulations and compliance requirements.
• Consult with site owners, agencies, IT, Legal, and Privacy Technology Solutions on data privacy requirements for potential new sites/apps, and ensure the implementation of the appropriate site footer, cookie banner, and potential tags/tracking technologies/3rd party tools are appropriate to meet all data privacy requirements.
• Acts as admin for One Trust across all Quest websites, retaining full administration of the tool to ensure login credentials and scans are up-to-date and performs general maintenance such as cookie recategorization and data management.
• Acts as admin for the Tealium Tag Manager for the organization, managing both marketing and non-marketing site profiles, architecture, and configuration working closely with IT support.
• In parallel with the Mixpanel implementation (under next bullet), works closely with site dev teams to optimize Tealium configuration and set up individual Tealium profiles for each website within Quest.
• Leads the IT change request process for Tealium and One Trust changes on company wide sites, including facilitating change request approvals and scheduling to avoid business conflicts and mitigate risk.

• Lead Mixpanel implementation across remaining sites in scope for implementation.
• Continues the company-wide implementation of Mixpanel via Tealium to provide increased visibility into the entire customer journey across all marketing and product applications (40 plus applications).
• Directs the work of the external implementation agency, acting as the internal technical lead to review their work, manage change requests, and oversee/troubleshoot Mixpanel analytics product releases across the company to get functional analytics dashboards for…