Digital Marketing Analytics Manager

Digital Marketing Analytics Manager

We Provide Solutions. Patients and Physicians rely on our diagnostic testing, information, and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences, and require sensitivity, tact, and a clear dedication to service. It's about providing clarity and hope.

The Digital Marketing Analytics Manager serves as the technical administrator and hands‑on execution driver/implementation lead for the company's core digital analytics platforms, including Mixpanel, Tealium, and One Trust. The manager reports to the Senior Manager of Digital Marketing Analytics, the product owner for these applications. The primary purpose of this role is to drive the enterprise‑wide technical rollout and daily maintenance of these platforms across all site applications, ensuring robust, accurate, and compliant data collection and dashboards to support data‑driven decision‑making across the organization.

The Manager will complete execution and project management duties to implement Mixpanel analytics on 30+ sites across the company with the support of an implementation agency, fulfill reporting requests and train stakeholders on Mixpanel for live sites, and lead the optimization of Tealium tag manager configuration and daily maintenance for the One Trust cookie banner.

This is a hybrid position based in our Secaucus, NJ office (3 days per week in office).

This role manages high‑complexity technical implementations across more than 70 distinct company websites, orchestrating three interconnected platforms (Mixpanel, Tealium, and One Trust) while ensuring strict regulatory compliance (CCPA/GDPR/HIPAA) and managing external agency execution. The role currently has no direct reports.

Platform Administration & Governance (One Trust & Tealium)

• Has day to day responsibility for executing the technical configuration and maintenance tasks required within the One Trust platform to ensure the cookie banners on our sites function optimally on an ongoing basis.
• Works closely with compliance and site owners to ensure all websites adhere to data privacy and other digital regulations and compliance requirements.
• Consults with site owners, agencies, IT, Legal, and Privacy Technology Solutions on data privacy requirements for potential new sites/apps, and ensures the implementation of the appropriate site footer, cookie banner, and potential tags/tracking technologies/3rd party tools meet all data privacy requirements.
• Acts as admin for One Trust across all Quest websites, retaining full administration of the tool to ensure login credentials and scans are up‑to‑date and performs general maintenance such as cookie recategorization and data management.
• Acts as admin for the Tealium Tag Manager for the organization, managing both marketing and non‑marketing site profiles, architecture, and configuration working closely with IT support.
• In parallel with the Mixpanel implementation, works closely with site dev teams to optimize Tealium configuration and set up individual Tealium profiles for each website within Quest.
• Leads the IT change request process for Tealium and One Trust changes on company‑wide sites, including facilitating change request approvals and scheduling to avoid business conflicts and mitigate risk.

Mixpanel Implementation, Mixpanel Administration, & Analytics Support

• Lead Mixpanel implementation across remaining sites in scope for implementation.
• Continue the company‑wide implementation of Mixpanel via Tealium to provide increased visibility into the entire customer journey across all marketing and product applications (40 plus applications).
• Directs the work of the external implementation agency, acting as the internal technical lead to review their work, manage change requests, and oversee/troubleshoot Mixpanel analytics product releases across the company to get functional analytics dashboards for each application.
• Works with agency to create customized Mixpanel dashboards tailored to site owners/individual team needs.

For sites that are live with Mixpanel analytics:
Pull reporting and drive insights

• Complete Mixpanel…