Content Planning Lead, Local Media

WORK OPTION:
The NBA currently provides eligible employees the option of working remotely one day per week._________________Position Summary At the NBA, we’re passionate about growing and celebrating the game of basketball . Through the intensity of the game and the amazing athletic skill of our players, we deliver excitement to hundreds of millions of fans around the world. As a global sports and media business, the NBA is so much more.

The Content Planning Lead will oversee the integration and execution of broadcast operations across the NBA’s Local Media partnerships, ensuring seamless coordination between the league and its local network partners. This role is responsible for managing key partner relationships, aligning production and operational standards, and driving innovation and consistency across all local broadcasts.

This role will sit at the center of the Local Media ecosystem, partnering across Production, Programming, Technology, Marketing, Ad Sales and External Partners to ensure local networks are effectively supported and aligned with NBA standards, innovation priorities, and fan experience expectations.

Major Responsibilities Lead the overall content and broadcast integration strategy for Local Media, ensuring alignment across all local network partners

Serve as the primary relationship owner for local broadcast partners, managing day-to-day engagement, issue resolution, and long-term partnership effectiveness

Establish and enforce operational and production standards across partner broadcasts to ensure consistency in quality and execution

Act as the central coordination point between local networks and internal NBA teams, including Production, Programming, Technology, Marketing, and Ad Sales Oversee onboarding and integration of new local network partners, including defining workflows, expectations, and operating protocols

Partner with Production , Operations and Broadcast Engineering teams to ensure partner capabilities align with evolving production requirements and technology standards

Collaborate with Programming , Production and Content teams to align broadcast execution with scheduling, content strategy, and fan engagement priorities

Establish annual content plans around both tentpole events at both the league and individual team level to ensure creative, innovative planning, and proper resource management and execution of the events across the Local Media team Develop scalable operating models to support centralized and distributed production across multiple team markets

Monitor partner performance and provide actionable insights and recommendations to improve execution, efficiency, and viewer experience

Drive continuous improvement of partner workflows, identifying opportunities to streamline operations and enhance collaboration

Lead and manage a team responsible for content planning and broadcast integration, partner management, and operational support, including prioritization, execution oversight, and team development

Create a culture of consistent coaching and feedback across talent and the full content team Support escalation management for sensitive or high-priority issues across partner broadcasts

Monitor industry trends in sports media distribution, local broadcasting, and partner operating models to inform strategic direction

Serve as a senior leader within the Local Media organization, contributing to overall strategy and transformation efforts

Required Education/Professional Experience Bachelor’s degree in Media , Communications, Business, or a related field preferred
10–15+ years of experience in broadcast operations, media partnerships, production, or related fields

Demonstrated experience managing external broadcast or distribution partners

Experience working across production, programming, and technology functions

Prior experience leading teams and managing complex operational environments

Required Skills/Knowledge Attributes Deep understanding of broadcast operations, live sports production, and media distribution models

Strong experience managing external partner relationships in complex, multi-stakeholder environments

Knowledge of evolving local media landscape,…