VP of Sales

VP of Sales

The VP of Sales is responsible for leading a ~$68M multi-channel business across many divisions in North America. The role owns full commercial performance, including net sales, margin delivery, and strategic channel development, while leading a team of ~30 and partnering cross-functionally to drive profitable growth.

Drive achievement of net sales and margin targets across all channels

Monitor daily/weekly performance vs. budget and adjust strategies accordingly

Ensure deal profitability through pricing, discount, and cost discipline

Oversee P&L-related decision-making and financial performance tracking

Define and execute differentiated strategies for:

Closeout (off-price & liquidation channels)

Retail (department stores, e-commerce, Amazon)

Outlook (entry-price dedicated business model)

Align channel strategies with broader North America and company objectives

Optimize assortment, pricing, and distribution by channel

Lead high-level customer relationships and key negotiations

Guide team on deal structuring and customer strategy

Expand customer base and strengthen market positioning

Navigate complex and competitive retail landscape

Lead, coach, and develop a team of ~30 across multiple sub-functions

Build commercial and financial acumen within the team

Drive accountability for both revenue and profitability

Redesign team structure where needed to improve efficiency

Partner closely with:

Finance (deal approval, profitability)

Product & Brand (assortment and positioning)

Supply Chain (cost and flow optimization)

Ensure alignment across functions to execute commercial strategy

Analyze product performance and forecast demand

Optimize assortment efficiency (reduce low-performing SKUs)

Ensure alignment between product offering and channel needs

Net Sales performance vs. budget

Gross Margin / profitability

Distribution (number of doors by brand)

Assortment efficiency (SKU productivity)

Channel-specific growth targets

Must-Have:

Strong commercial leadership experience in multi-channel retail or wholesale

Proven ability to manage P&L and drive profitability

Advanced analytical capability (reading financials, margin management)

Strong negotiation skills

Ability to operate in complex, matrixed environments

Experience leading sizable teams

Nice-to-Have:

Experience in fashion, accessories, or consumer goods

Exposure to off-price, department store, or e-commerce channels

Eyewear industry experience (not required)

Commercial mindset over pure "sales personality"

Strong communicator—clear, structured, data-driven

Low ego, high collaboration

Non-micromanaging but highly in control

Comfortable switching across multiple priorities quickly

Balancing growth vs. profitability

Developing team financial acumen

Navigating competitive and declining retail channels

Aligning multiple stakeholders and functions

Managing complex channel strategies simultaneously