Sr. Manager Performance Marketing

Overview

The Sr. Manager, Growth & Performance Marketing is responsible for driving customer acquisition and engagement across paid digital channels. This role leads omnichannel performance marketing campaigns spanning search, display, affiliate, retail media, and emerging platforms such as Tik Tok and CTV. The position is accountable for building and activating first‑party data audiences, optimizing and measuring media spend, and partnering with cross‑functional teams to deliver profitable growth.

The Sr. Manager will also own agency relationships, testing and building out a culture of experimentation to unlock incremental revenue and efficiency gains. This role requires strong collaboration with partners on Paid Social, Analytics, CRM, Ecommerce, and Creative teams to deliver full‑funnel marketing programs that deliver best‑in‑class retail experiences.

• Lead the planning, execution, and optimization of paid media campaigns across search, retail media, and emerging channels
• Develop and activate first‑party data audiences in collaboration with CRM and loyalty teams to maximize targeting precision
• Partner with Analytics teams to establish incrementality testing frameworks, including geo‑testing, holdouts, and marketing mix modeling (MMM)
• Optimize campaigns against measurements like CAC and ROAS, and optimize incrementality while ensuring profitability and sustainable growth
• Collaborate with Product and Ecommerce to improve onsite and app conversion through strategic buying strategies
• Forecast, track, and report on key performance metrics, providing actionable insights to Marketing and Digital leadership
• Stay ahead of industry trends including privacy‑first marketing, AI‑driven campaign automation, and emerging digital platforms (future state)
• Ability to develop a creative testing flywheel to rapidly experiment with video and personalized content (future state)

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus)
• 7+ years of experience in digital marketing with a focus on performance and growth marketing
• Experience managing a multi‑million dollar performance marketing budget and drilling to channel level forecasting
• Hands‑on expertise in major ad platforms:
  Google Ads, Meta Ads Manager, Tik Tok Ads, Amazon Ads, and retail media networks
• Strong understanding of affiliate and influencer‑driven performance marketing
• Proficiency in marketing analytics and BI tools (Google Analytics 4, Looker, or equivalent)
• Experience with audience management and first‑party data activation
• Knowledge of privacy‑first marketing practices and evolving data regulations (GDPR, CCPA)
• Proven ability to optimize campaigns against CAC, ROAS, and incrementality
• Track record of building and leading test‑and‑learn programs with measurable business impact
• Excellent communication and leadership skills with the ability to collaborate across finance, marketing, eCommerce, analytics, and IT teams

The Vitamin Shoppe is an equal opportunity employer.

The salary for this position is based on many factors such as role requirements, skill set, years of experience and other organizational needs. The estimated range is $115,000 - $130,000 per year.