Manager, Visual Brand Presentation

Responsibilities

• Lead the execution of visual merchandising strategies and maintenance of visual merchandising standards that support brand objectives and enhance the customer experience across all store locations.
• Ensure consistency in product presentation, floor sets, brand standards, seasonal campaigns, promotional displays, window presentations, and in-store storytelling.
• Conduct store visits, visual audits, and market reviews to assess execution quality and identify opportunities for improvement.
• Partner with cross-functional teams to align visual presentation strategies with merchandising and marketing priorities.
• Evaluate store visual execution and identify opportunities to improve customer engagement and sales performance.

• Lead the development, production, and maintenance of all visual merchandising guidelines, floor set directives, seasonal playbooks, and execution tools.
• Translate brand strategies, merchandising priorities, and campaign objectives into clear, actionable visual standards for store teams.
• Create comprehensive visual communication packages including fixture maps, merchandising diagrams, product placement guides, styling direction, and installation instructions.
• Partner with Merchandising, Marketing, Creative, and Operations teams to ensure alignment across all visual documentation.
• Establish standardized templates, processes, and communication formats that drive consistency across the fleet.
• Oversee the production and distribution of visual materials, ensuring accuracy, clarity, and timely delivery.
• Manage photography, rendering, mock store reviews, and visual assets used to support execution guides and training materials.
• Collaborate with production vendors and internal creative teams to develop signage, graphics, display elements, and support materials required for visual initiatives.
• Ensure all visual standards and directives are operationally executable and aligned with store labor capabilities.
• Continuously refine visual communication tools based on field feedback, execution results, and evolving business needs.
• Maintain a centralized library of visual standards, best practices, and historical reference materials.
• Develop quick-reference tools, implementation checklists, and troubleshooting resources that support field adoption and execution success.
• Support testing and pilot programs by documenting learnings and creating scalable execution frameworks for fleet-wide rollout.

• Manage visual presentation calendars and coordinate rollout schedules for seasonal and promotional initiatives.
• Support new store openings, remodels, and refresh projects through the development of visual standards and execution materials.
• Partner with Store Operations to ensure visual programs are operationally feasible and scalable.
• Track project timelines and ensure on-time delivery of visual communication assets.

• Collaborate with Merchandising, Marketing, Creative, Store Design, and Operations teams to support product launches and retail campaigns.
• Gather feedback from field teams to improve visual standards, communication tools, and execution processes.
• Act as a key point of contact for visual presentation questions and implementation support.

• Monitor visual compliance and execution metrics across store locations.
• Analyze field feedback, customer insights, and performance data to identify opportunities for optimization.
• Develop processes that improve the efficiency, clarity, and effectiveness of visual communications and guideline production.
• Recommend enhancements to tools, templates, and visual presentation resources.

Required

• Bachelor’s degree in Visual Merchandising, Retail Management, Marketing, Communications, and/or a related field.
• 3–5 years of experience in visual merchandising, retail brand presentation, visual communications, or related disciplines.
• Strong project management and organizational skills.
• Excellent written, visual, and verbal communication abilities.
• Advanced proficiency in Microsoft PowerPoint, Adobe Creative Suite, or similar presentation and…