Ad Trafficking Lead

We're looking for an experienced Ad Trafficking & Marketing Lead to support a large-scale media and sports organization. This is a hands-on operational leadership opportunity for someone with deep expertise in advertising operations, campaign trafficking, commercial inventory, and media execution.

The ideal candidate will be a true Ad Ops and trafficking SME who understands how to take a sold advertising or sponsorship commitment and translate it into an executable campaign. You'll work across linear, broadcast, streaming, CTV, and digital environments while partnering closely with Sales, Marketing, Programming, Production, Technology, Media Operations, and external trafficking partners.

This role is ideal for someone who enjoys being close to the execution while also having the opportunity to improve processes, solve complex operational challenges, and help shape how new advertising capabilities are brought to market.

• Lead advertising trafficking and campaign execution across commercial campaigns and sponsor ships.
• Ensure sold commercial commitments are set up accurately and delivered against client and business requirements.
• Manage commercial inventory, ad formats, break structures, sponsor ships, creative assets, and campaign delivery.
• Serve as a key escalation point for trafficking, delivery, fulfillment, and execution issues.
• Partner with internal teams and external Ad Ops/trafficking partners to establish effective workflows, handoffs, and quality standards.
• Establish and maintain escalation processes to ensure campaign issues are identified and resolved quickly.
• Help evaluate workload and operational performance across trafficking and campaign execution.
• Identify opportunities to improve efficiency, scalability, and overall campaign execution.
• Ensure campaigns are trafficking-ready across platforms and environments.
• Support the development and launch of new advertising products, formats, platforms, and commercial capabilities.
• Partner cross-functionally to determine how new advertising opportunities can be operationalized and scaled.
• Help ensure new products and capabilities can be successfully supported from the initial sale through final delivery.
• Develop and monitor KPIs related to campaign delivery, quality, inventory, and performance.
• Build reporting and provide visibility into campaign and operational performance.
• Use performance insights to improve workflows, accuracy, efficiency, and overall operational effectiveness.

• 8+ years of progressive experience in Ad Operations, Ad Trafficking, Broadcast Operations, Digital Media Operations, Media Sales Operations, or a related field
• Deep, hands-on experience with advertising trafficking and campaign execution
• Experience across linear/broadcast and/or streaming, CTV, OTT, or digital advertising
• Strong understanding of commercial inventory, campaign fulfillment, sponsor ships, and advertising workflows
• Experience working with ad servers, trafficking platforms, campaign management systems, or media operations technology
• Experience troubleshooting delivery, trafficking, formatting, or QC issues
• Strong cross-functional experience partnering with Sales, Marketing, Programming, Production, Technology, and Media Operations
• Experience working with external vendors, trafficking partners, contractors, or other operational resources
• Strong analytical, organizational, and problem‑solving skills
• Ability to operate effectively in a fast-paced, deadline-driven media environment
• Sports, live media, broadcast, or local media experience is strongly preferred

This is more than a traditional trafficking role. You'll have the opportunity to bring your hands-on Ad Ops expertise to a high-profile media environment while…