Ad Trafficking Coordinator

Location: Midtown Manhattan, New York, NY

Schedule: Hybrid, with WFH Fridays

Contract: 12-month W2 contract

Pay Range: $28-35/hr.

We are seeking an Ad Trafficking & Marketing Coordinator to support advertising trafficking, broadcast format execution, and commercial marketing initiatives within a dynamic Local Media business.

In this role, you will help ensure the accurate and effective execution of advertising, sponsorship, and marketing commitments while supporting efficient workflows across linear, streaming, and emerging media platforms. You'll serve as a key liaison across Ad Operations, Media Partnerships, Marketing, Sales, Programming, Production, Content Planning, Technology, team contacts, and external Ad Operations vendors
. This is an opportunity to work at the intersection of media operations, advertising, marketing, and commercial strategy in a fast-paced environment.

• Coordinate advertising and marketing trafficking across linear, streaming, and CTV platforms
  , ensuring accurate and timely execution of advertising, marketing, and sponsorship commitments.
• Support trafficking workflows and operating processes across Ad Operations, Marketing, and third-party Ad Operations partners, helping establish clear responsibilities, handoffs, service levels, and escalation paths.
• Assist with managing Ad Operations vendor relationships and performance, including operational planning, quality control, issue resolution, resource management, and continuous improvement.
• Coordinate execution of advertising formats, commercial break structures, inventory requirements, and trafficking standards in partnership with Programming, Production, and broader media teams.
• Partner with Media Partnerships, Sales, and Sales Operations to translate sold campaigns, sponsor ships, and new commercial opportunities into executable advertising solutions.
• Support trafficking readiness for new advertising products, formats, platforms, and capabilities by coordinating requirements across commercial, production, technology, and distribution stakeholders.
• Support the escalation and resolution of trafficking, campaign delivery, format, and other time-sensitive commercial execution issues.
• Maintain and support reporting to monitor delivery accuracy, trafficking performance, vendor effectiveness, and operational efficiency, using insights to drive continuous improvement.

• Partner with the Sales Operations & Marketing Lead to support marketing initiatives aligned with revenue priorities and advertising and sponsorship offerings.
• Support the development of sales-enablement materials and commercial narratives covering inventory, advertising formats, platform capabilities, programming, and monetization opportunities.
• Coordinate with Marketing, Creative, Programming, and Production to develop assets and initiatives that showcase programming and commercial opportunities.
• Support efforts to enhance advertiser value and commercial storytelling through new formats, integrations, capabilities, and approaches to media inventory.

• Partner with Ad Operations, Media Partnerships, and Sales to support Local Media priorities and requirements within broader commercial processes and strategies.
• Build effective working relationships across Programming, Production, Technology, Engineering, Distribution, Finance, Marketing
  , and other stakeholders to align commercial objectives with operational capabilities.
• Support the development and documentation of trafficking processes and quality-control practices that enable consistent execution across markets and platforms.
• Identify and support opportunities for workflow improvements, systems optimization, and effective resource utilization to increase efficiency and reduce operational risk.
• Support the continued evolution of Local Media operations as new markets, distribution platforms, inventory types, and revenue opportunities are introduced.

• 3+ years of progressive experience in advertising trafficking, advertising operations, broadcast operations, or a related field.
• Demonstrated experience with advertising trafficking, campaign execution, and commercial inventory across linear and/or streaming media platforms.
• Experience partnering with third-party Ad Operations vendors or operational service providers
  .
• Experience collaborating across Ad Operations, Sales, Media Partnerships, Production,…