Live Commerce Manager (Livestream Sales

Live Commerce Manager (Livestream Sales)

We're a fast-growing, multi-brand jewelry company with a thriving livestream sales business. We built a strong foundation on Whatnot, and we're now scaling across Tik Tok Shop, eBay Live, Facebook, and other live shopping platforms. We're looking for a leader who can take this channel from one platform to many
- and own the growth
.

This is a management role, not an operator role. You won't be running streams or accepting orders on the portal
- you'll be building and directing the engine behind them
. You'll own the live commerce channel end to end: what we sell, where we sell it, who sells it, and how the team behind it runs.

• Own multi-platform expansion: Take our proven Whatnot playbook and launch/scale live selling on Tik Tok Shop, eBay Live, Facebook, and emerging platforms
• Plan programming and product: Decide what inventory goes into which streams, build the streaming calendar, and merchandise each show for maximum sell-through
• Match product to marketplace: Analyze which categories, price points, and formats perform best on each platform, and allocate inventory accordingly
• Drive sales analysis: Track GMV, sell-through, ASP, viewer conversion, and host performance across platforms; turn the data into weekly decisions
• Recruit and manage hosts: Source, vet, onboard, and coach on-camera talent; build a bench of hosts across platforms and manage their schedules and incentives
• Lead the operations team: Manage the stream operators who run day-to-day sessions - scheduling, training, accountability, and process improvement
• Build the playbook: Document what works so the channel scales with systems, not heroics

• 3-5+ years in e-commerce, marketplace, or retail operations, with at least some direct exposure to live shopping (Whatnot, Tik Tok Shop, eBay Live, or similar)
• Proven people-management experience - you've hired, scheduled, and held a team accountable
• Strong analytical skills; comfortable living in spreadsheets and turning sales data into merchandising decisions
• Understands the rhythm of live selling: auction dynamics, drops, engagement tactics, and what makes a stream convert
• Experience recruiting or managing on-camera talent, creators, or sales personalities is a big plus
• Jewelry, fashion, or collectibles category experience is a plus, not a requirement
• Organized, decisive, and comfortable running multiple concurrent streams/platforms without dropping details

• Own a high-growth channel with real P&L visibility - this isn't a maintenance role
• Upside tied directly to your results: performance bonus based on live channel GMV and sell-through growth
• Direct access to leadership and fast decision-making
• Proven product and existing traction: you're scaling something that already works
• Compensation: $70,000-$90,000 base + performance bonus tied to live channel growth