OEM Sales Manager

Description

Job Title:

OEM Sales Manager
- Business Development Department:
Sales

Sierra Bullets and Barnes Bullets are industry leaders in precision ammunition and projectile manufacturing, known for innovation, performance, and commitment to quality. Together, our brands serve a diverse range of customers, from sportsmen to law enforcement and military professionals, across domestic and international markets.

Sierra Bullets and Barnes Bullets are seeking an experienced, highly motivated OEM Sales Manager – Business Development to lead the growth and development of OEM bullet and ammunition business across domestic and international markets.

This position is responsible for developing strategic relationships and winning new business with government, defense, military, law enforcement, commercial OEM and other strategic customers
. The role will represent both Sierra and Barnes and requires the ability to operate at both a high-level strategic/business development level and a hands‑on relationship management level
.

The successful candidate will be a self‑starter who can independently identify opportunities, build and manage a qualified sales pipeline, develop account and capture strategies, plan and execute productive business travel, and move opportunities through the sales cycle toward high‑probability contract wins.

This individual will work closely with Sales, Marketing, Product Development, Operations, Engineering, Quality, Finance, Compliance and Executive Leadership to ensure customer opportunities align with the company's strategic objectives, manufacturing capabilities and profitability requirements.

Develop and execute a comprehensive OEM business development strategy for both Sierra and Barnes across domestic and international markets.

Identify, qualify and prioritize new OEM opportunities based on strategic fit, revenue potential, margin, probability of award and long‑term customer value.

Develop a strong understanding of the competitive landscape, market trends, customer requirements and emerging opportunities within the ammunition, defense, military, law enforcement and commercial OEM markets.

Establish and maintain a disciplined OEM opportunity pipeline, including opportunity size, timing, customer requirements, competitive position, probability of win, next steps and expected revenue.

Develop strategies to achieve a high percentage of wins on qualified opportunities through early customer engagement, relationship development, competitive positioning and internal alignment.

Identify opportunities where Sierra or Barnes can become a preferred or strategic supplier rather than simply a transactional vendor.

Develop long‑term account strategies for key OEM customers and prospects.

Monitor government and defense procurement trends, programs, contracts, solicitations and future requirements that may create opportunities for Sierra and Barnes.

Develop relationships with decision‑makers, influencers, procurement organizations, program managers, engineers, product managers and senior executives.

Build and maintain relationships within government, defense, military and law enforcement markets.

Identify upcoming programs, solicitations, contracts, development programs and procurement opportunities where Sierra or Barnes can compete.

Work with internal teams to determine the company's ability and willingness to pursue opportunities based on technical requirements, capacity, pricing, compliance, timing and strategic value.

Coordinate the development of proposals, quotations, samples, product specifications, testing…