Social Media Specialist

Sedro-Woolley, WA - Metcalf St
719 Metcalf St
Sedro-Woolley, WA 98284, USA

Sedro-Woolley, WA - Metcalf St
719 Metcalf St
Sedro-Woolley, WA 98284, USA

• Pay or shift range: $83,000 USD to $95,000 USD
• The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job-related reasons.
• Travel Required:
  
  Yes

At Janicki Industries, we turn complex ideas into real-world solutions through advanced engineering and manufacturing. Our teams design and build innovative structures, tooling, and systems that support industries including aerospace, space, defense, marine, and architecture.

Across every role, from engineers and technicians to operations and support teams, our people help solve challenging problems, push the limits of design and manufacturing, and create solutions that make a lasting impact.

We are looking for a Social Media Specialist for our growing team.

This position is onsite in Sedro-Woolley, Washington.

DEPARTMENT SUMMARY

The Social Media Specialist is responsible for developing, creating, and executing engaging social media content and paid advertising campaigns that build brand awareness, support recruiting, and connect with audiences across platforms. This role brings a creative, authentic voice to Janicki’s online presence while using data-driven paid social strategies to grow reach and engagement. The ideal candidate combines a fun, engaging personality with hands‑on expertise in paid social advertising to help tell Janicki’s story to current and future employees, customers, and the broader aerospace and manufacturing community.

This role also supports broader content production and marketing initiatives across the department.

ROLE AND RESPONSIBILITIES

The following essential job functions are performed as the Social Media Specialist:

• Develop, create, and publish engaging content across social media platforms (Linked In, Instagram, Facebook, X, Tik Tok, You Tube)
• Plan, launch, and manage paid social advertising campaigns to support recruiting, brand awareness, and employer branding goals
• Shoot and edit photo and video content, including short‑form video for social channels, using camera equipment (not phone‑only), and coordinate additional photography and videography support at company events, facilities, and employee spotlights when needed to build a library of authentic content
• Manage paid social media budgets and optimize campaigns based on performance data, audience targeting, and return on ad spend
• Maintain and grow a consistent, on‑brand voice and visual identity across all social channels
• Monitor social channels daily and engage with followers, candidates, and community members in a timely and authentic manner
• Partner with Marketing, Communications, and Talent Acquisition teams to align social content with recruiting campaigns, product milestones, and company news
• Track and report on social media and paid advertising performance metrics, translating data into actionable recommendations
• Stay current on platform algorithm changes, paid advertising tools, and emerging social media trends
• Ability to step in and support other marketing initiatives as needed, beyond core social media responsibilities, including employer branding and recruitment initiatives
• Ensure all social media content complies with ITAR, export control, and company communications guidelines
• Monitor and help manage online reputation, including responding to comments and escalating issues as needed
• Must be authorized to work in the United States
• Ability to work flexible hours to support content timing, campaign launches, and occasional evening or weekend events
• Demonstrate the ability to work individually and collaboratively with cross‑functional teams
• Manage multiple tasks and deadlines effectively while maintaining punctual and regular attendance
• Perform other duties as assigned

BASIC QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or related field required
• 2+ years of experience managing social media accounts for a brand or organization
• Hands‑on experience planning, launching, and optimizing paid social advertising…