Assistant Store Manager

Assistant Store Manager
Northeast Alternatives is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts, Michigan and New Jersey has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas.

As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be!

Location:

Seekonk, MA

Schedule:

Full-time, Open availability

Job Description:

The Assistant Retail Store Manager (ASM) is a full-time, KPI-driven leader responsible for executing store-level performance standards on every shift and during every pay period. The ASM directly supports the Store Manager by owning day-to-day sales execution, labor discipline, coaching, guest experience, and compliance in a high-volume Adult-Use and Medical cannabis retail environment.
This role is hands-on and floor-focused, designed for leaders who thrive on real-time coaching, performance accountability, and operational discipline. ASM success is measured by consistent execution of defined KPIs, not tenure or intent.
Core Accountabilities:
Revenue & Sales Execution
Achieve 100% of bi-weekly ATA (Average Transaction Amount) and TPH (Transactions Per Hour) targets

Actively lead the sales floor to drive conversion, basket size, and throughput

Identify underperformance in real time and correct through coaching, redeployment, or escalation

Guest Experience & Reviews      Drive exceptional customer experiences through direct floor leadership and coaching

Generate and track new Google reviews bi-weekly through consistent guest engagement

Maintain a positive Google rating through service recovery, coaching, and accountability

Payroll & Labor Discipline      Execute schedules and staffing plans to ensure bi-weekly payroll does not exceed budgets

Monitor productivity, breaks, and floor coverage throughout each shift

Escalate labor risks proactively to the Store Manager

Menu & Inventory Execution      Ensure 100% of menu par expectations are met every shift and every day

Verify in-store and online menu accuracy at the start and end of each shift

Communicate inventory risks immediately to prevent lost sales

Marketing Data Accuracy      Ensure marketing forms are accurately and completely captured for every transaction, every shift

Coach bud tenders on proper data entry and reinforce accountability

Report trends and gaps to Store Manager and Marketing partners

Loyalty Program Growth      Drive 100% achievement of bi-weekly loyalty sign-up goals

Coach bud tenders on loyalty value proposition and enrollment execution

Track performance by individual and shift, correcting gaps immediately

Coaching & Performance Development      Coach and train all underperforming bud tenders (those not meeting KPIs) on the NEALT sales process

Document coaching interactions and escalate continued underperformance to the Store Manager

Support corrective action plans and retraining as needed

Compliance & Risk Management      Maintain 100% regulatory compliance at all times

Support ongoing team training and corrective action related to compliance

Open and close the store in accordance with security and compliance protocols when scheduled

Leadership & Operational Responsibilities      Act as Manager on Duty, setting the tone for urgency, professionalism, and accountability

Lead daily shift huddles to communicate:
Sales goals

Product priorities

KPI expectations

Maintain store cleanliness, safety, and visual standards

Support onboarding and training of new hires

Serve as acting Store Manager when needed to ensure continuity of leadership

Participate in store meetings, audits, and operational initiatives

Other duties as assigned to support store success

Qualifications:

Must be 21+ and eligible to obtain required state cannabis agent registration
2+ years of retail leadership experience; high-volume or regulated retail preferred
Demonstrated ability to execute and influence KPI-driven performance

Strong coaching, communication, and floor leadership skills

Comfort holding peers accountable and addressing underperformance

Ability to work flexible schedules including nights, weekends, and holidays

Proficient with POS systems, scheduling tools, and performance reporting

Ability to perform physical retail tasks (standing, lifting, bending, etc.)

Perks/Benefits:
Employee Discount
Paid Time Off
Paid Training
Free Uniform
Health, Vision, and Dental Insurance
Northeast Alternatives has a strong commitment to Diversity, Equity, and Inclusion and aspires to be reflective of the diverse communities we serve. We aim to attract and hire qualified candidates who hold these same values, provide diverse…