Assistant Store Manager

• Location 1903 Fall River Ave,Seekonk, MA, 02771,United States
• Base Pay $50,000.00 / Year
• Job Category Retail
• Employee Type Full-Time Exempt
• Manage Others Yes

Assistant Store Manager

Northeast Alternatives is a growing, award-winning, seed-to-table cannabis retail brand specializing in the highest quality cannabis products Massachusetts, Michigan and New Jersey has to offer. Constantly focused on developing and ingenuity, NEA strives to achieve this by adding skilled and motivated team players. These goals are met by seeking out diverse, talented individuals to further the company's mission and provide unique and new ideas.

As the business continues to grow, our team will continue to grow, allowing us to be the best in our specialized market. If you are motivated, eager to learn, dedicated, flexible and excited about joining an incredible industry, Northeast Alternatives is the perfect place to be!

Location: Seekonk, MA

Job Description:

The Assistant Retail Store Manager (ASM) is a full-time, KPI-driven leader responsible for executing store-level performance standards on every shift and during every pay period. The ASM directly supports the Store Manager by owning day-to-day sales execution, labor discipline, coaching, guest experience, and compliance in a high-volume Adult-Use and Medical cannabis retail environment.

This role is hands-on and floor-focused, designed for leaders who thrive on real-time coaching, performance accountability, and operational discipline. ASM success is measured by consistent execution of defined KPIs, not tenure or intent.

Achieve 100% of bi-weekly ATA (Average Transaction Amount) and TPH (Transactions Per Hour) targets

Actively lead the sales floor to drive conversion, basket size, and throughput

Identify underperformance in real time and correct through coaching, redeployment, or escalation

Drive exceptional customer experiences through direct floor leadership and coaching

Generate and track new Google reviews bi-weekly through consistent guest engagement

Maintain a positive Google rating through service recovery, coaching, and accountability

Execute schedules and staffing plans to ensure bi-weekly payroll does not exceed budgets

Monitor productivity, breaks, and floor coverage throughout each shift

Escalate labor risks proactively to the Store Manager

Ensure 100% of menu par expectations are met every shift and every day

Verify in-store and online menu accuracy at the start and end of each shift

Communicate inventory risks immediately to prevent lost sales

Ensure marketing forms are accurately and completely captured for every transaction, every shift

Coach bud tenders on proper data entry and reinforce accountability

Report trends and gaps to Store Manager and Marketing partners

Drive 100% achievement of bi-weekly loyalty sign-up goals

Coach bud tenders on loyalty value proposition and enrollment execution

Track performance by individual and shift, correcting gaps immediately

Coach and train all underperforming bud tenders (those not meeting KPIs) on the NEALT sales process

Document coaching interactions and elevate continued underperformance to the Store Manager

Support corrective action plans and retraining as needed

Maintain 100% regulatory compliance at all times

Support ongoing team training and corrective action related to compliance

Open and close the store in accordance with security and compliance protocols when scheduled

Act as Manager on Duty, setting the tone for urgency, professionalism, and accountability

Lead daily shift huddles to communicate:

Produc…