Director of Sales & Marketing

Alamo Group Ag Americas, LLC is currently recruiting for a Director of Sales and Marketing to join the Alamo Group Ag Americas Team in Selma, Alabama. Alamo Group Ag Americas, Inc., a member of the Alamo Group family of companies, is the leading North American manufacturer of rotary cutters, finishing mowers, landscape tools, and tractor-mounted implements used in the agricultural market.

Located in Selma, Alabama for over 70 years, Alamo Group Ag Americas' products have earned an enviable reputation for their ruggedness and durability in the most challenging work environments.

Bush Hog, Rhino Ag, and Dixie Chopper are among the most recognized and successful brands in the agricultural and outdoor power equipment industries. The Director of Sales and Marketing is a key leadership role responsible for driving customer satisfaction, revenue growth, market presence, and profitability across Bush Hog, Rhino Ag, and Dixie Chopper—leading brands in agricultural and outdoor power equipment. Reporting to the General Manager, this position oversees all sales, marketing, and customer service functions, ensuring strategic alignment with company goals.

The Director provides guidance, training, and development to Sales & Marketing teams, monitors market conditions, oversees sales forecasting, drives long‑term planning, and represents the company in commercial communications.

• Leading Change/Change Management
• Leading People/Teamwork
• Communication
• Business Acumen
• Results‑Driven

• Focus, communicate, encourage, and contribute to safety in all aspects of the job.
• Build, maintain, and direct an efficient, motivated, well‑trained and effective field sales team.
• Supervise the formation and maintenance of an adequate recruitment, hiring, training and development program for sales personnel.
• Collaborate with engineering and product management on product lifecycle, positioning, and margins.
• Develop and recommend policies and programs related to the size and type of sales organization, new business development, distribution channels, sales objectives by product and geographical area, sales department compensation levels, personnel development budgets, sales department budgets, and sales promotion activities. Assist in developing and administering company credit policies.
• Execute sales programs in accordance with approved policies. Inform management of significant sales developments affecting the company. Interpret company policy in connection with questions arising in the field and guide TSMs (Territory Sales Managers) on matters beyond their authority and experience.
• Develop and assign sales objectives to sales territories, through National Sales Manager and Regional Sales Managers. Periodically evaluate territory performance and take necessary steps to bring results in‑line with objectives. Approve travel and selling expenses of direct reports, review related reports and institute remedial action when expense policies are violated.
• Plan and conduct periodic sales meetings for the purpose of educating, training and stimulating the sales organization. Conduct and participate in customer meetings and trade shows as required.
• Prepare and recommend selling costs and expense budgets. Ensure sales operations are within approved budgets. Achieve adequate profit margin and sales volumes as required to maintain profitable operations in accordance with company plans.
• Assist in the preparation of advertising and promotion programs. Supervise the execution of such programs by sales personnel. Supervise the preparation and interpretation of reports regarding sales and markets and compare sales forecasts with actual sales and sales plans or quotas.
• Recommend the addition of new products to the product line and/or the modification, improvement or elimination of existing items.
• Travel in the field calling on present and prospective customers in conjunction with field sales staff to assist them as needed and train them in product knowledge and effective sales techniques. Consult and supervise Sales Representatives as needed/required.
• Participate in the development of company sales and growth plans,…