Director of Sales & Marketing

Bush Hog, Rhino Ag, and Dixie Chopper are among the most recognized and successful brands in the Agricultural and Outdoor Power Equipment industries. The Director of Sales and Marketing is a key leadership role responsible for driving customer satisfaction, revenue growth, market presence, and profitability across Bush Hog, Rhino Ag, and Dixie Chopper—leading brands in agricultural and outdoor power equipment. Reporting to the General Manager, this position oversees all sales, marketing, and customer service functions, ensuring strategic alignment with company goals.

The Director provides guidance, training, and development to Sales & Marketing teams, monitors market conditions, oversees sales forecasting, drives long‑term planning, and represents the company in commercial communications.

• Leading Change/Change Management
• Leading People/Teamwork
• Communication
• Business Acumen
• Results Driven

• Focus, communicate, encourage and contribute to safety in all aspects of the job.
• Builds, maintains and directs an efficient, motivated, well‑trained and effective field sales team.
• Supervises the formation and maintenance of an adequate recruitment, hiring, training and development program for sales personnel.
• Collaborate with engineering and product management on product lifecycle, positioning, and margins.
• Develops and recommends for approval, policies and programs relating to size and type of sales organization, new business development, distribution channels, sales objectives by product and geographical area, sales department compensation levels, personnel development budgets, sales department budgets and sales promotion activities. Assists in developing and administering Company credit policies.
• Executes sales programs in accordance with approved policies. Informs management of significant sales developments affecting the Company. Interprets Company policy in connection with questions arising in the field and guides TSM's (Territory Sales Managers) on matters beyond their authority and experience.
• Develops and assigns sales objectives to sales territories, through National Sales Manager and Regional Sales Managers. Periodically evaluates territory performance and takes necessary steps to bring results in‑line with objectives. Approves travel and selling expenses of direct reports, reviews related reports and institutes remedial action when expense policies are violated.
• Plans and conducts periodic sales meetings for the purpose of educating, training and stimulating the sales organization. Conducts and participates in customer meetings and trade shows as required.
• Prepares and recommends selling costs and expense budgets. Ensures sales operations are within approved budgets. Achieves adequate profit margin and sales volumes as required to maintain profitable operations in accordance with Company plans.
• Assists in the preparation of advertising and promotion programs. Supervises the execution of such programs by sales personnel. Supervises the preparation and interpretation of reports regarding sales and markets and compares sales forecasts with actual sales and sales plans or quotas.
• Recommends the addition of new products to product line and/or the modification, improvement or elimination of existing items.
• Travels in the field calling on present and prospective customers in conjunction with field sales staff to assist them as needed and train them in product knowledge and effective sales techniques. Consults and supervises Sales Representatives as needed/required.
• Participates in development of Company sales and growth plans, identifies opportunities, risks and problems related to all Company activities and recommends actions and solutions.
• Directs communications and marketing efforts via catalogs, promotional material, web content and layout, and advertising.
• Must be willing to relocate to Selma, AL or surrounding communities.
• Perform all other duties assigned by Supervisor.

• Supervisory Responsibilities

Manage subordinate supervisors who supervise employees in Sales, Customer Service and Marketing. Responsible for the overall…