Digital Marketing Manager at Entrust Datacard Shakopee, MN

Digital Marketing Manager – Entrust Datacard, Shakopee, MN

Digital Marketing Manager enriching our online presence and driving business growth through SEO, paid media, CRO, and analytics. Reporting to the Sr. Manager, Digital Marketing.

• Monitor and evaluate all web requests via Asana and other mediums, collaborating with campaign, segment leads and web team to implement actions.
• Collaborate with internal teams to create and optimize landing pages for paid media campaigns.
• Utilize analytical skills to evaluate end‑to‑end customer experience across multiple channels and drive CRO.
• Perform keyword and prompt research for SEO, GEO and paid search.
• Assist with Salesforce tracking requests across channels to enable attribution.
• Manage 3rd‑party vendors across different channels.
• Prepare reporting decks for QBRs and stakeholder reporting.

• Bachelor’s degree preferred in Marketing, Communications, Business or equivalent.
• 5+ years of digital marketing experience, preferably in security or high‑tech, with a proven track record in demand generation.
• Experience with paid media, paid search, retargeting, SEO and CRO testing programs.
• Proficiency with Google Ads, Microsoft Bing, Google Analytics, Salesforce, Eloqua and other CRMs.
• Strong planning and organizing skills with ability to prioritize work activities.

• Experience building landing pages in a CMS and/or Eloqua optimized for paid media.
• Strong analytical and metrics‑based decision‑making experience.
• Knowledgeable in digital marketing and analytics best practices.
• Comfortable working in fast‑paced timelines and environments; willingness to learn and grow.
• Ability to work independently and collaboratively with a self‑starter mentality.

• Career Growth: opportunities for learning initiatives and challenging projects.
• Flexibility: remote, hybrid or on‑site options available.
• Collaboration:
  
  inclusive environment encouraging idea sharing and teamwork.

Starting base pay: $101,042 – $148,194 per year (primary location). Salary based on location, education, skills and experience. Includes discretionary annual incentive plan and comprehensive benefits such as medical, vision, dental, 401(k) matching, life and disability insurance, mental health coaching, virtual fitness programs, paid personal time off plus 12 paid holidays, parental leave and education reimbursement (subject to eligibility and terms).

Entrust is an Equal Opportunity Employer.

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