Communications Specialist

Position Overview

You’ll be part of a growing Marketing and Communications team and work closely with departments locally and globally to ensure communications are clear, consistent and aligned with company goals.

• Employees (focus on Shakopee and US-based teams)
• Hearing care professionals (our customers)
• People with hearing loss and their families
• Community and educational partners

In this role, you will collect, create and distribute helpful, engaging content that supports GN’s business objectives, culture and brand reputation.

• Manage an internal “news bureau” by monitoring internal and external sources to develop new or adapt existing content for various audiences.
• Support and coordinate Shakopee and US employee communications activities and platforms.
• Develop and maintain a continuous content calendar across departments and channels, ensuring alignment to strategic content pillars, priority campaigns and product launches.
• In partnership with the brand marketing team, coordinate communications for GN/ReSound customers (hearing care professionals).
• Review current communication processes and recommend improvements.
• Support US, North America and global communication initiatives and campaigns.
• Curate and prioritize stories and topics to keep employees informed about company initiatives, offerings, and news.
• Maintain an integrated editorial calendar that includes internal, customer, patient, and community-focused content.
• Write, edit, and produce content for multiple channels and audiences, including internal intranet, e‑newsletters, manager updates, town halls, executive emails, digital signage, internal social channels, customer communications, blog and social media posts, press releases, web copy updates, and talking points.
• Create short‑form video content using a smartphone and basic accessories.
• Tailor messaging and format so content is relevant and helpful for each audience.
• Partner with Human Resources, Product R&D, Operations, and other functions to provide a communications perspective on employee initiatives, change management and special projects.
• Collaborate with marketing, sales, training and global audiology teams to identify and share content that supports hearing care professionals and patients.
• Meet with leaders and subject matter experts to identify key messages, gather story ideas and align communication priorities.
• Support other internal groups as needed (e.g., employee resource groups, site committees, community engagement).
• Manage and maintain the Shakopee intranet and other internal communication platforms to ensure they are up to date, user‑friendly and aligned with brand standards.
• Coordinate distribution of content through appropriate channels (email, intranet, presentations, newsletters, social media, etc.) and ensure consistency of tone and messaging.
• Monitor engagement with key communications and share insights and recommendations.
• Continuously assess and recommend improvements to communication practices, processes and tools to better reach employees, HCPs, patients and partners.
• Participate in GN’s global communication networks (communications and community, employee communications, social media).
• Support local and regional communication colleagues as needed for U.S. or Canadian audiences.

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field (preferred).
• 3‑5+ years of experience in internal communications, corporate communications, content creation or a similar role.
• Knowledge of employee engagement and communication best practices.
• Experience creating content for customer or community audiences (newsletters, web updates, blogs).
• Experience creating short‑form video content (a plus).
• Experience with SharePoint, intranet systems, email platforms, content management systems and digital publishing tools.
• Strong writing and editing skills, with the ability to translate complex topics into clear, engaging content for internal and external audiences.
• Excellent storytelling and audience awareness.
• Strong interpersonal skills and ability to build relationships across departments and geographies.
• Business acumen and ability…