Communications Specialist
Listed on 2026-09-12
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Marketing / Advertising / PR
Marketing Communications, PR / Communications, Content Writer / Copywriter, Social Media Marketing
Position Overview
You’ll be part of a growing Marketing and Communications team and work closely with departments locally and globally to ensure communications are clear, consistent and aligned with company goals. The Communications Specialist is a hands‑on content creator and communicator who helps connect GN Hearing…with a focus on the ReSound brand…with our key audiences:
Employees (with a strong focus on Shakopee- and US‑based teams) Hearing care professionals (our customers) People with hearing loss and their families Community and educational partners In this role, you will collect, create and distribute helpful, engaging content that supports GN’s business objectives, culture and brand reputation. You will:
Manage an internal “news bureau” where you will monitor internal and external sources to develop new or adapt existing content for our various audiences Support and coordinate Shakopee and US employee communications activities and platforms Develop and manage a continuous content calendar across departments and channels, ensuring alignment to strategic content pillars as well as priority campaigns and product launches In partnership with the brand marketing team, coordinate communications for GN/ReSound customers (hearing care professionals) Review current communication processes and recommend improvements Support US, North America and global communication initiatives and campaigns
Editorial Direction & Planning Curate and prioritize stories and topics that:
Keep employees informed about company initiatives, offerings and news Support GN Hearing / ReSound strategic goals and understanding of our products, customers, and patients Maintain an integrated editorial calendar that includes internal, customer, patient, and community‑focused content Content Creation & Adaptation Write, edit, and produce content for multiple channels and audiences, including:
Internal: intranet, e‑newsletters, manager updates, town halls/employee events, executive emails, digital signage, internal social channels External: customer communications, blog and social media posts, press releases, web copy updates, talking points, community updates Create short‑form video content using a smartphone and basic accessories (tripod, microphone, lights) Tailor messaging and format so content relevant and helpful for each audience Collaboration & Stakeholder Engagement Partner with Human Resources, Product R&D, Operations, and other functions to provide a communications perspective on employee initiatives, change management and special projects Collaborate with marketing, sales, training and global audiology teams to identify and share content that supports hearing care professionals and patients Meet with leaders and subject matter experts to identify key messages, gather story ideas and align communication priorities Support other internal groups as needed (e.g., employee resource groups, site committees, community engagement) Platform and Channel Management Manage and maintain the Shakopee intranet and other internal communication platforms to ensure they are up to date, user friendly and aligned with brand standards Coordinate distribution of content through appropriate channels (email, intranet, presentations, newsletters, social media, etc.)
and ensure consistency of tone and messaging Measurement & Continuous Improvement Monitor engagement with key communications and share insights and recommendations Continually assess and recommend improvements to communication practices, processes, and tools to better reach employees, HCPs, patients, and partners Global Participation…
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