Business Development Representative

Overview

Our client’s parent company is a global manufacturer of engineered solutions for material handling needs since 1959 and operates facilities in the US and UK. Years of experience as a leading designer, manufacturer and innovator in the industry have given them the competitive edge in providing state-of-the-art, reliable, cost-effective load-moving solutions that deliver tangible productivity and safety benefits in a wide variety of applications.

The company is looking for a motivated and driven business development representative to help them grow by identifying, engaging, and qualifying potential customers in the industrial space. As the front line of the sales organization, you’ll generate pipeline, uncover business needs, and schedule qualified meetings for their inside sales representatives and account executives. This role is ideal for someone who thrives in a fast-paced, metrics-driven environment and enjoys building relationships through proactive outreach.

Success in this position means maintaining consistent activity levels, ensuring CRM accuracy, and directly contributing to overall sales growth.

• Research and identify target accounts within assigned territories or verticals
• Execute outreach through phone, email, and Linked In
• Meet or exceed daily activity targets (e.g., calls, emails, Linked In outreach)
• Lead Qualification
  • Conduct inbound and outbound discovery calls using structured frameworks such as BANT (budget, authority, need, timeline)
  • Assess potential fit based on business pain points and project timelines
  • Log detailed qualification notes, decision process, and challenges in Salesforce
  • Collect application data and photos, attaching to opportunities when applicable
  • Route high-quality leads to the appropriate inside sales representative or account executive
• CRM & Data Management
  • Maintain clean, accurate records in Salesforce, including activity logs and next steps
  • Ensure correct opportunity stages and data integrity
  • Identify and report duplicate or unassigned records to Sales Operations
• Campaign Execution & Coordination
  • Execute outbound campaigns aligned with marketing initiatives or product launches
  • Follow up promptly on inbound leads and campaign responses
  • Provide feedback to Marketing on campaign performance, messaging, and lead quality
• Cross-Functional Collaboration
  • Partner closely with inside sales and account executive teams for seamless hand-offs
  • Stay informed on current product offerings, competitive positioning, and industry trends
  • Participate in team huddles, pipeline reviews, and EOS meetings (rocks, to-dos, weekly cadence)
  • Assist Sales and Marketing with special projects or initiatives as needed

• 5-7 years of B2B experience in a sales, business development, or lead generation role in industrial sales
• Strong communication and relationship-building skills
• Comfortable with outbound calling and high-volume activity
• Familiarity with Salesforce or similar CRM platforms
• Organized, coachable, and motivated by measurable results
• Ability to collaborate effectively across departments
• Competitive base salary + performance-based bonuses
• Professional growth and advancement opportunities
• Supportive, collaborative team environment