Social Media Manager

Our client is a fast-growing FMCG company based in Sharjah, UAE, delivering high-quality consumer products to a diverse regional market. With a strong focus on product excellence, brand consistency, and customer satisfaction, the company operates across multiple distribution channels, serving both modern trade and traditional retail. Driven by market insight and operational efficiency, the organization continues to expand its footprint while building trusted relationships with customers, partners, and communities across the region.

The Social Media Manager position is designed for a mid-level professional with a strong background in digital marketing, content creation, and brand management within the fast-moving consumer goods (FMCG) sector. This hybrid role, based in Sharjah, focuses on developing, executing, and optimizing comprehensive social media strategies to enhance brand visibility, engage diverse audiences, and drive measurable business growth. The position plays a pivotal role in shaping the company's online reputation, supporting product launches, and ensuring consistent brand messaging across all digital channels.

• Develop and implement multi-platform social media strategies tailored to the FMCG industry, aligning with overall marketing objectives and brand guidelines.
• Manage daily operations of all major social media accounts, including Facebook, Instagram, Twitter, Linked In, Tik Tok, and emerging platforms relevant to the target audience.
• Create, curate, and schedule engaging content—such as posts, stories, videos, and live sessions—that resonates with consumers and supports product campaigns.
• Monitor, analyze, and report on social media performance metrics (reach, engagement, conversions, sentiment) using analytics tools, providing actionable insights for continuous improvement.
• Collaborate closely with marketing, sales, product, and creative teams to coordinate integrated campaigns, product launches, and promotional activities.
• Oversee community management by responding to comments, messages, and reviews in a timely, brand-appropriate manner, fostering positive relationships with followers and influencers.
• Stay updated on social media trends, platform algorithm changes, and competitor activities to proactively adjust strategies and maintain a competitive edge.
• Manage social media advertising campaigns, including budget allocation, audience targeting, creative development, and performance optimization.
• Ensure all content and interactions adhere to brand voice, company policies, and regulatory requirements specific to the FMCG sector.
• Identify and engage with relevant influencers, brand ambassadors, and partners to amplify reach and credibility.
• Coordinate crisis communication on social platforms, addressing negative feedback or issues swiftly and professionally.

• Proven experience (3+ years) managing social media for FMCG brands or similar fast-paced consumer industries, with a portfolio demonstrating successful campaigns and audience growth.
• Advanced proficiency in content creation, including copywriting, basic graphic design (using tools like Canva or Adobe Creative Suite), and short-form video production.
• Strong analytical skills with hands‑on experience using social media analytics platforms (e.g., Meta Insights, Sprout Social, Hootsuite, Google Analytics) to track KPIs and inform strategy.
• Deep understanding of platform‑specific best practices, audience behaviors, and content formats for Facebook, Instagram, Twitter/X, Linked In, Tik Tok, and You Tube.
• Excellent communication and interpersonal skills, with the ability to collaborate across departments and manage external partners or agencies.
• Experience with paid social media advertising including campaign setup, A/B testing, audience segmentation, and ROI analysis.
• Strong organizational and project management skills, capable of handling multiple campaigns and deadlines in a hybrid work environment.
• Knowledge of social listening tools and techniques to monitor brand sentiment and emerging trends.
• Familiarity with crisis management protocols and online reputation management in…