Trade Marketing

Overview

Map and prospect the market to identify new institutional B2B customers not currently transacting with Falcon Pack across target sectors such as HORECA, catering, hospitality, facilities management, food service and bulk packaging buyers.

• Generate and build a qualified pipeline of new‑business leads through field outdoor prospecting, referrals, and market intelligence.
• Qualify each lead, capturing the customer profile, requirement and opportunity value, and hand‑qualify leads to the Institutional Sales team.
• Coordinate and follow up with the Institutional Sales team on every lead, following up consistently until the lead converts into a confirmed sale.
• Track and monitor the incremental sales generated by each newly onboarded customer after conversion, and report the value delivered.
• Maintain a clean up‑to‑date record of all leads, their status and conversion outcomes in CRM tracker.
• Prepare and present a monthly performance dashboard – leads, conversions and incremental revenue – for the Marketing Manager to be shared with the CEO.
• Sustain lead generation and conversion activity consistently throughout the year; this is the core ongoing mandate of the role.

• Minimum 3 years of sales experience, ideally in outdoor/field sales or trade marketing.
• Background in the disposable packaging industry preferred; candidates from other industries (FMCG/B2B) will also be considered.
• Demonstrated track record of lead generation, prospecting, and converting new customers.
• Diploma or Bachelor’s degree (preferred, not mandatory).
• Strong written and verbal communication in English essential;
  Arabic language ability an added advantage.
• Confident prospecting, relationship‑building, negotiation, and follow‑up skills.
• Self‑driven, target‑oriented, comfortable working independently in the field.
• Organised in lead tracking and comfortable contributing to reporting/dashboards.
• Valid UAE driving license (mandatory – the role is field‑based).
• Can start immediately.

Organised in lead tracking and comfortable contributing to reporting/dashboards; the person will report to the Institutional Sales team and the Marketing Manager.