Manager - Sales Training

About:

Alef Group is a pioneer in developing premier lifestyle communities, destinations, and experiences through investment and strategic joint ventures, and is seeking an experienced and dynamic Manager
-Sales Training to join our team in Sharjah.

The Manager - Sales Training is responsible for building capability and conviction across both Alef's real estate broker network and Alef's internal sales teams, through structured training, project briefings, market education, and behavioral development. The role focuses on enabling brokers and in-house sales professionals to confidently sell Alef's projects by educating them on why Sharjah is a real estate destination, deepening product knowledge, upgrading selling and behavioral skills, and managing the Alef Sales Academy as a continuous enablement platform.

• Design, deliver, and continuously refine training programs for real estate brokers and Alef's internal sales teams across varying experience levels.
• Conduct structured induction sessions and refresher trainings for newly onboarded and existing brokers, sales consultants, and business development executives.
• Ensure brokers and internal sales teams are fully equipped to present Alef's projects accurately, confidently, and compliantly.

• Lead detailed briefings on Alef's latest and upcoming projects
  , including positioning, target audience, pricing logic, unique selling points, and competitive landscape.
• Keep training content updated in line with project launches, inventory releases, and pricing or policy changes.
• Support Business Development Executives and the internal sales team by delivering high-impact project briefings during onboarding, launch, and activation phases.

• Educate brokers and internal sales teams on Sharjah's real estate ecosystem
  , including ownership laws, investor profiles, lifestyle appeal, and long-term growth drivers.
• Position Sharjah as a compelling investment and lifestyle destination, aligning with Alef's brand narrative and portfolio.
• Equip sales audiences with clear talking points to handle buyer objections related to location, regulation, and value proposition.
• Consistently research and update the presentation on a timely basis.

• Organize and deliver sales skills workshops for brokers and internal sales teams covering prospecting, qualifying, needs analysis, presentations, objection handling, negotiation, and closing.
• Conduct advanced clinics or specialist sessions (e.g., luxury selling, investor conversations, high-net-worth client handling) as required.
• Coach brokers and internal sales staff on professional conduct, client engagement standards, and conversion best practices.

• Design and deliver behavioural training modules for Alef's sales teams covering areas such as communication and listening skills, customer empathy, emotional intelligence, resilience, time and territory management, teamwork and collaboration, ownership and accountability, and business etiquette.
• Build customer-centric behaviours and a consistent service culture across all client-facing interactions.
• Deliver targeted interventions for underperformance, attitude, or consistency gaps identified through performance reviews, in coordination with Sales leadership and HR.
• Support the development of supervisory and team-lead capability, including coaching, feedback, and motivation skills.

• Manage the Alef Sales Academy as a centralized platform for training, knowledge sharing, and ongoing development of both brokers and internal sales teams.
• Develop…