Digital Marketing Manager

What you will own

• Digital acquisition strategy across SEO, SEM, GEO, paid search, and shopping programs
• Day-to-day performance management, testing, and optimization to improve CAC and ROAS
• Keyword strategy, on-page optimization, and link building to grow organic visibility and AI-driven search presence
• Lead generation campaign planning, including email campaigns and gated content offers such as white papers, guides, webinars, and product-focused resources
• Performance reporting and insights that guide channel decisions and budget allocation, plus team workflow ownership, including prioritization, timelines, and quality standards for digital campaign execution
• Cross-functional alignment with Sales and Product Management on campaign priorities, messaging, and growth targets

• Manage and optimize digital marketing programs across SEO, SEM, GEO, and paid search, including Google Ads and Google Shopping, aligned to the overall marketing strategy
• Own keyword research, audience targeting, landing page direction, and testing plans to improve conversion performance and lead quality
• Monitor, test, and iterate campaigns to improve CAC, ROAS, and revenue contribution
• Lead on page SEO and GEO improvements, content optimization recommendations, and link building efforts to steadily grow organic and AI-driven search presence
• Plan and execute lead generation campaigns that include email blasts and nurture-style sequences, aligned to segment and customer needs
• Partner with Sales and Product Management to align campaign messaging with priority segments, product focus areas, and growth initiatives
• Collaborate closely with the creative team to write clear briefs, guide creative direction, and iterate on ad creatives and content assets based on performance
• Support digital content development for lead generation, including gated assets like white papers, application guides, reports, webinars, landing pages, and downloadable tools
• Use GA4 and related analytics to track performance, diagnose issues, and surface opportunities
• Build targeted campaign segments using the company’s sales & marketing database and pipeline tracker
• Track, analyze, and report on channel performance, sharing clear insights and recommendations with the marketing lead
• Support expansion into new channels over time, which may include additional email programs, experiential marketing, conferences, and other opportunities
• Stay current on platform updates, algorithm changes, and emerging digital trends, bringing relevant opportunities and test ideas forward
• Lead digital execution through functional leadership, coordinating contributors across creative, content, and channel owners to deliver measurable results

• Improved lead quality and conversion rates from paid search and shopping programs
• Increased efficiency in CAC and stronger ROAS
• Consistent growth in organic and AI-driven search visibility through SEO and GEO efforts
• Lead generation campaigns supported by strong email performance and compelling gated content offers
• Clear reporting that links marketing performance to business outcomes and helps guide decisions

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 5 to 7 years of digital marketing experience with hands-on ownership of performance programs
• Proficient in SEO and paid search, including Google Ads and Google Shopping, with a track record of improving campaign performance
• Experience in planning and executing email campaigns and lead generation programs, including content offers and landing pages
• Strong understanding of keyword research, on-page optimization, and link-building best practices
• Strong analytical skills and working knowledge of GA4, reporting, and performance analysis
• Experience improving website performance through conversion-focused testing and optimization
• Comfortable working without a traditional CRM or marketing automation platform, and able to build practical workflows using a sales database and pipeline tracker
• Strong communication skills with the ability to write clear briefs and present results to stakeholders
• Demonstrated ability to manage multiple contributors and vendors, maintain quality standards, and drive accountability

• E-commerce performance experience
• Experience in B2B distribution, manufacturing, or technical product environments
• Familiarity with GEO and optimization for generative search visibility