Director of Admissions & Marketing

DIRECTOR OF ADMISSIONS & MARKETING

Shape the growth, reputation and family experience of our school

As Director of Admissions & Marketing, you'll be a key member of the School Senior Leadership Team, with prime responsibility for driving student enrolment and building an exceptional experience for families throughout their journey with us - from first discovering the school, through consideration and enrolment, to becoming advocates for our community.

You'll bring together Marketing, Admissions and Communications (MAC) to create a commercially focused, data-driven and highly engaging approach that differentiates our school in the market and helps more families discover what makes us unique.

Reporting to the Head of School, with a dotted-line relationship to the Regional Director of Admissions & Marketing, you'll work at both school and regional level, partnering with colleagues across the organization to turn strategy into measurable results.

• Develop and lead the school's strategic Marketing, Admissions and Communications (MAC) plan, aligned with enrolment and business objectives.
• Own the MAC budget and ensure investment delivers maximum value and measurable impact.
• Lead the enrolment pipeline, focusing on generating enquiries, converting them into enrolments and maximizing re-enrolment and family retention.
• Maintain accurate enrolment forecasting and use market, competitor and audience insights to identify opportunities for growth.
• Develop a differentiated market positioning that strengthens the school's competitive advantage and supports enrolment.

• Use marketing, customer and enrolment data to evaluate performance and make informed commercial decisions.
• Use Salesforce and other KPI metrics to manage the enrolment pipeline, track team performance and identify opportunities for improvement.
• Test, learn and adapt marketing and admissions activities based on measurable results.
• Advise the Senior Leadership Team on relevant market research, including brand equity, parent satisfaction, mystery shopping and market share.
• Translate data and research insights into clear action plans that improve school performance.

• Lead the development and execution of best practice across the entire Family Experience Journey, from awareness and consideration through to enrolment and advocacy.
• Partner with colleagues across the school to ensure every family receives a highly personalized and engaging experience.
• Ensure prospective families receive an exceptional school visit experience, both in person and virtually.
• Work with regional and central digital teams to deliver a seamless digital experience for families.
• Build a culture where the whole school understands its role in delivering an outstanding family experience.

• Define and strengthen a distinctive school brand that resonates with target audiences and clearly communicates the school's unique strengths.
• Lead the implementation of the school's brand framework, visual identity and tone of voice across all channels.
• Bring the school's story and educational offering to life through compelling communications and experiences.
• Build external networks with feeder schools, embassies, agents and other community partners to increase awareness and generate new enrolment opportunities.
• Lead stakeholder communications and support the Principal and SLT with crisis and issues communications when required.

• Recruit, lead, coach and develop a high-performing MAC team, building commercial, creative and customer-focused capabilities.
• Set clear expectations and KPIs, supporting team members to achieve and exceed their objectives.
• Foster a collaborative, entrepreneurial and innovative culture across the MAC team and wider school.
• Lead complex projects through to successful implementation, balancing strategic priorities with hands-on execution.
• Share best practice and insights across the school, regional and wider Nord Anglia MAC community while continuously developing your own expertise

We're looking for a commercially minded, data-driven and people-focused leader who can combine strategic thinking with strong execution.

You may come from education, premium services, hospitality, healthcare, financial services, retail, technology, or another customer-focused environment. What matters most is your ability to translate customer insight into action, build strong relationships and deliver measurable growth.

• A bachelor's degree in a relevant discipline and at least 5 years of demonstrable experience in brand-building, sales, marketing, admissions, customer growth or a related commercial/customer-focused environment.
• A proven track record of leading, coaching and developing teams, with the ability to build capability and inspire high performance.
• Strong project management and organizational skills, with the ability…