Director of Enrollment Marketing and Digital Strategy
Job in
Shawnee, Pottawatomie County, Oklahoma, 74802, USA
Listing for:
Oklahoma Baptist University
Full Time
position
Listed on 2026-08-26
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Communications, Marketing Strategy
Salary/Wage Range or Industry Benchmark: 110000 - 170000 USD Yearly
USD
110000.00
170000.00
YEAR
Job Description & How to Apply Below
OBU Mission Statement
OBU transforms lives by equipping students to pursue academic excellence, integrate faith with all areas of knowledge, engage a diverse world, and live worthy of the high calling of God in Christ.
Expectations for all Employees
Oklahoma Baptist University achieves its mission through a shared commitment to the following expectations. All employees must embrace these expectations and model them in their behavior.
- Demonstrate commitment to the essentials of the Christian faith.
- Commit to the mission and vision of Oklahoma Baptist University.
- Treat people with dignity and respect.
- Build relationships on honesty, integrity, and trust.
- Strive for excellence through teamwork, leadership, and a strong work ethic.
- Manage human and financial resources wisely and efficiently.
Purpose:The Director of Enrollment Marketing and Digital Strategy leads integrated marketing strategies supporting enrollment growth across undergraduate, graduate, online, and non-traditional programs. Serving as the primary liaison between Marketing and Communications and Enrollment leadership, the director develops data-informed campaigns that strengthen awareness, generate prospective student engagement and increase conversion throughout the enrollment funnel. The position leads campaign strategy, content planning, paid and organic digital marketing, search visibility and performance analytics in alignment with institutional enrollment goals and the OBU brand.
Essential Functions:Own and lead the Enrollment Growth and Recruitment Marketing Pillar within the Marketing and Communications Strategic Plan, providing strategic direction and accountability for implementation and success measurement.Lead the planning and execution of comprehensive, integrated, multichannel enrollment marketing strategies for undergraduate, graduate, online, and non-traditional programs in coordination with the AVP for Marketing and Communications and Enrollment and Academic leadership.Serve as the central Mar Com liaison for Admissions leadership, aligning campaign priorities with institutional growth goals.Ensure consistent brand positioning and messaging across enrollment-related communications.Lead SEO, content optimization, AI-powered search visibility, landing page strategy and website conversion optimization in collaboration with the Web Development Manager.Develop and manage paid media strategies and budgets -- including Google Ads, social media advertising, retargeting and emerging digital platforms -- monitor expenditures and performance, and recommend resource allocations in collaboration with the AVP for Marketing and Communications.Collaborate with enrollment teams to develop audience segmentation and personalized messaging strategies for traditional undergraduate, transfer, graduate, adult and online student populations.Lead the development of high-impact, brand-aligned enrollment marketing content and creative assets for social media, landing pages, advertising and recruitment publications in collaboration with Mar Com and Admissions teams.Ensure all enrollment marketing materials reflect OBU’s Christ-centered mission, academic excellence, and distinctive campus experience.Establish campaign objectives, key performance indicators and measurement frameworks using web analytics, advertising metrics, attribution data and enrollment-funnel data.Analyze results, report findings to Mar Com and Enrollment leadership, and recommend adjustments to campaigns, conversion strategies and paid media investments.Partner strategically with Admissions, Financial Aid, academic leadership and other university stakeholders to align enrollment marketing priorities with institutional goals, brand strategy and production workflows.Manage relationships with marketing agencies, media partners and other external vendors, ensuring alignment with university goals, brand standards, budgets and performance expectations.Ensure enrollment marketing content and campaigns comply with university policies, brand standards, accessibility requirements, data-privacy expectations and applicable advertising and higher education regulations.Other Duties:
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