Sr. Director of RGM

Johnsonville Location

Global Headquarters

Members of our marketing team work on all aspects of the brand and its portfolio of products, including consumer insights, advertising, consumer promotion, shopper marketing, new products, sales, operations and finance. As a member of this team, your responsibilities could include leading the development of integrated marketing efforts, leading advertising and packaging development, promotional and website development, creating and executing media strategies and plans, championing new products, advancing consumer insights and brand strategy, and collaborating with sales teams to develop strategic partnerships.

The marketing team is an integral part of the organization’s overall success.

The Sr Director of Revenue Growth Management (RGM) will build and lead Johnsonville’s U.S. RGM team to enable sustained, profitable growth by systematically activating revenue levers across pack‑price architecture, trade investment optimization, mix management, and strategic pricing, grounded in deep consumer and customer insight. The team balances consumer value, customer needs, and company profit goals while acting as the hub that connects sales, marketing, finance, and category management to financial outcomes.

This role is a unique opportunity to establish RGM capabilities from the ground up and deliver go‑to‑market strategies that will shape the brands of the #1 sausage company in the country.

• Develop pricing guidelines across customers, channels, and pack sizes
• Build and maintain price ladders (good–better–best)
• Track price gaps vs competition and consumer willingness-to-pay
• Partner with finance to protect margins

• Design and manage promotion calendars, frequency, and mechanics
• Optimize trade spend ROI, driving profitability and incremental sales
• Evaluate promotional effectiveness (lift, cannibalization, pre/post-event)
• Lead portfolio/customer segmentation and develop trade program architecture
• Partner with sales to allocate trade funds across customers and channels

• Manage price-pack architecture (PPA) across occasions and channels
• Ensure balanced product mix across premium, mainstream, and value tiers
• Identify new pack size, format, and value tier opportunities

• Tailor pricing and pack strategies by channel (grocery, mass, club, convenience, e‑comm)
• Build customer‑specific RGM playbooks to support negotiations and joint planning
• Partner with category management and sales to align customer programs

• Lead syndicated data analysis and advanced modeling to guide pricing and promotions
• Own RGM dashboards and reporting (pricing, elasticity, margin, trade investment)
• Track competitor activity and market trends
• Partner with IT to develop digital, AI, and automation tools to advance RGM

• Act as the central link across sales, marketing, supply chain, and finance
• Ensure consistency of RGM principles across brands and geographies
• Share best practices, tools, and training with cross‑functional teams
• Coach and educate teams on trade investment strategies and execution

• Bachelor’s degree in business, finance, or related field, required
• MBA/CPA preferred

• 10+ years of business experience, including 5+ years in Revenue Management within CPG; required
• Experience building RGM capabilities, required
• Strong financial acumen and proven success in pricing and trade investment, required
• Customer‑facing commercial experience strongly preferred

• Leadership:
  Ability to build new capabilities, lead change, and influence across levels, while also driving continuous improvement
• Strategic Thinking:
  Connect…