Community Relations Liaison

Summary

Under the leadership of the Directors of Business Development and other leadership and in partnership with the Account Executive team, the Community Relations Liaison will serve as subject matter expert for each of the Rogers service lines leveraging knowledge and expertise from operational and clinical leadership to promote Rogers services to key stakeholders in the community. This is achieved through territory management using a traditional sales model developing new and maintaining existing referral relationship strategic planning and implementation, meeting and/or exceeding quotas, relationship development, continued self‑assessment, and adaptability in an ever‑changing marketplace.

The Community Relations Liaison is responsible for developing, managing, and furthering enduring alliances with existing and prospective referring providers; identifying new referral and partnership opportunities; developing, maintaining, advancing strategic referent relationships; developing and enhancing alliance workflow and standards; and planning and implementation of proactive growth tactics on a daily basis.

At Rogers we empower our Community Relations Liaison to approach their territory within entrepreneurial spirit and strive to provide industry‑leading support to all stakeholders. Successful Account Executives will be subject‑matter experts for each of their identified service lines, are self‑motivated, and can manage themselves daily with the following skills and activities.

• Ability to be persistent and engage customers to deliver an action‑oriented, patient‑focused sales message. Customers include psychologists, therapists, social workers, psychiatrists, school counselors, and other sources of referrals.
• Possesses the business acumen to manage a dynamic territory, routing, goal attainment, time allocation, etc.
• Foster and maintain enduring alliances with key internal and external stakeholders.
• Dedication to an empathetic and solution‑focused consultive sales approach.
• Daily face to face and virtual customer meetings (includes regular cold calling to new or existing customers).
• Daily activities such as:
  Lunch & Learns, breakfasts, dinner programs, professional networking events, and other results‑oriented appointments and activities.
• Monitor expenditures and effectively utilize budget allocation. Assist in planning and executing continuing education events and promoting CE (CONTINUED EDUCATION) webinars and in person events in referent meetings.
• On‑site campus and program tours.
• Effectively use phone calls, email, social media, and other communications to maintain frequent contact with referents and remain top of mind.
• Ability to meet activity, census, and individual objectives from department leadership.

• Maintain knowledge of a wide variety of behavioral health programming, diagnoses, and trends.
• Ability to effectively communicate the efficacy, patient types, and outcomes of all Rogers programming.
• Demonstrate local, regional, and national market knowledge.
• Participate in training and other educational opportunities to build and maintain expertise.

• Enter and maintain record of all referent interactions within CRM software in a timely manner.
• Complete monthly operational and other reporting requirements.
• Possess ability to analyze reporting and make timely and effective decisions based on reporting.
• Submit expense reports (mileage, credit card, purchase requests, check requests) in a timely manner.

• Be open and welcoming to all through our presence, tone, words, and body language.
• Speak up when we see problems or conflict in the workplace with a solution‑focused, strength‑based perspective.
• Seek to understand and value diverse perspectives while always utilizing teamwork to accomplish organizational goals.
• Seek support when needed, respond to requests for help, and offer to assist teammates when possible.
• Use transparent, direct communication through whatever medium of communication.
• Hold self, peers, and others accountable to these values.