UGC Copywriter

We are looking for a culturally fluent, performance-minded UGC Copywriter who understands how to turn scrolls into sales.

The UGC Copywriter specializes in writing short-form, conversion-driven scripts that feel organic, relatable, and native to platforms like Tik Tok and Instagram Reels.

Unlike traditional advertising copy, this role focuses on:

• Authentic, creator-style storytelling
• Hook-first scripting
• Direct-response performance frameworks

You will collaborate with strategists, media buyers, designers, and creators to produce performance-optimized video scripts that drive measurable results.

KEY RESPONSIBILITIES

Scriptwriting & Concept Development

• Write short, punchy, scroll-stopping scripts (15-60 seconds) for Tik Tok, Reels, and paid social placements.
• Develop multiple hook variations (3-5 per concept) optimized for first-3-second attention capture.
• Create UGC-style ad frameworks including:
• Before/After
• Product Demo/Walkthrough
• “POV” & Trend-Based Concepts
• Translate product benefits into relatable, conversational storytelling.

Hook & Performance Optimization

• Craft compelling CTAs aligned with direct-response goals.
• Iterate scripts based on performance data and testing insights.
• Contribute to creative testing roadmaps (angles, hooks, audience pain points).
• Write variations quickly to support scale and creative refresh cycles.
• Develop detailed UGC briefs for creators, including:
• Shot lists
• Partner with UGC coordinators and editors to ensure scripts translate effectively to final video.
• Provide feedback on creator submissions to maintain performance standards.

Platform‑Native Trend Fluency

• Stay on top of trending sounds, formats, memes, and storytelling styles.
• Adapt scripts to feel native to:
• Meta (Facebook/Instagram)
• Tik Tok
• Reddit
• Emerging short-form placements
• Understand platform differences in pacing, captions, framing, and engagement behavior.

Client‑Facing Communication

• Present concepts clearly and confidently on internal and client calls.
• Explain creative strategy, hooks, and performance rationale.
• Communicate learnings from creative testing in a structured way.

REQUIREMENTS

• 1-2 years experience in social content execution or social copywriting (internships count!)
• Hands‑on experience with Meta and/or Tik Tok ads
• Strong understanding of short‑form video storytelling
• Familiarity with direct-response marketing principles
• Deep awareness of social trends and viral formats
• Comfortable working in a fast‑paced, iterative environment
• Ability to receive and apply performance feedback
• Comfortable speaking on client calls and explaining creative strategy

Bonus Qualifications

• Experience writing for DTC or performance marketing brands
• Understanding of paid social KPIs (CTR, thumbstop rate, CVR)
• Experience briefing creators or managing UGC pipelines
• Familiarity with creative testing frameworks
• Experience working within an agency environment

Compensation is commensurate with experience.

About Us

BMG
360 is a high growth, private equity backed, tech enabled marketing agency that specializes in direct response advertisements across TV, audio, digital and direct mail. With recent acquisitions of a leading paid search and social firms, we are expanding our offerings and capabilities and are poised to become a powerhouse. Our data‑driven systems deliver fixed cost leads so clients can grow their businesses rapidly and with minimal risk.

From creative development to analytics, media strategy to revenue optimization, BMG
360 has the expertise and knowledge to fit together all of the pieces of a successful direct response campaign and deliver powerful and profitable results.

Why BMG
360?

BMG
360 has been a leader in the industry since 2003, and we are growing exponentially. This staggering growth provides our employees with unparalleled opportunities to play a role in shaping the company’s direction. Each employee plays an integral role in the evolution of BMG
360 so company‑wide transparency is paramount. Leadership is committed to making sure the entire team knows how the company is performing in relation to our annual goals, what challenges we are facing as a company and what opportunities are on the horizon. We pride ourselves on fostering a fun and fast‑paced environment to work and grow your career. At BMG
360 you’ll have the opportunity to work as part of a close‑knit team, working towards a common goal.