Adobe Marketing Lead

• 5+ years of experience with Customer Data Platforms (CDPs), Marketing Automation, or Mar Tech
• Strong hands-on experience with Adobe Journey Optimizer (AJO), Adobe Real-Time CDP (RTCDP), and Adobe Experience Platform (AEP)
• Experience building, managing, and optimizing enterprise-level customer data platforms
• Prior experience architecting, implementing, and scaling Adobe Experience Platform, RTCDP, and/or AJO within a large enterprise environment
• Experience integrating and supporting marketing technologies such as Offers Matter and other customer engagement platforms
• Knowledge of customer profiles, audience segmentation, identity management, and data governance
• Experience working with large customer data sets and integrating new data sources
• Ability to work across technical and business teams to support marketing initiatives

• Experience with Braze, Segment, Salesforce Marketing Cloud, Adobe Campaign, or similar marketing automation platforms
• Experience working with Offers Matter or similar restaurant loyalty, offer management, or promotional marketing technologies
• Experience supporting large enterprise marketing ecosystems
• Background working with marketing agencies or campaign teams
• Experience with SMS and omnichannel marketing programs

Insight Global is seeking an Adobe Experience Platform & Journey Optimization Technical Lead for a leading quick-service restaurant client. This individual will serve as the SME and platform owner for Adobe Experience Platform (AEP), Adobe Real-Time CDP (RTCDP), and Adobe Journey Optimizer (AJO), helping drive customer data strategy and personalized marketing initiatives. On a day-to-day basis, they will partner with Marketing, Analytics, Product, and Technology teams to onboard new data sources, build and optimize customer audiences, support personalized customer journeys, and troubleshoot platform issues.

They will manage customer profiles, identity resolution, audience segmentation, and data governance while ensuring the Adobe ecosystem remains scalable and effective. This person will also work closely with Offers Matter and other marketing technologies to support targeted promotions, loyalty initiatives, and omnichannel campaigns. The ideal candidate will have prior experience architecting and implementing Adobe marketing platforms within a large enterprise environment and will provide strategic guidance on platform optimization, customer engagement, and future channel expansion, including SMS and other digital touchpoints.