Manager, Digital Merchandizing & Optimization

We are rebel watchmakers with a purpose. Established in 1854 as the Waterbury Clock Company, we took a traditional European watchmaking and layered American industrial ingenuity on top. That is when we began our journey to disrupt a 300 year-old industry. Timex took mantle clocks made from wood and made them out of metal and made them faster and affordable for everyone.

We took the pocket watch, added a strap, and put it on your wrist. Today our design lab in Milan designs the most beautiful watches for consumers around the world. Come join our team, make a difference, and wear watches from Timex and some of the biggest brands in the world.

** This role is hybrid and requires 2 days a week on-site in our Shelton, CT office. Remote candidates will not be considered**

The Manager, Digital Merchandising & Optimization is responsible for maximizing the commercial performance of Daniel Wellington and other brands across all global eCommerce markets.

This role owns onsite merchandising, digital page production, product discovery, and conversion optimization. The Manager will translate global campaigns and commercial priorities into clear briefs and high quality Shopify experiences adapted for each market. This includes creating and launching homepages, landing pages, collection pages, campaign pages, and other onsite content across multiple brands, countries, languages, currencies, and storefronts.

The role directly manages a team of three offshore resources supporting page production, merchandising execution, content updates, localization, and quality assurance. The ideal candidate is a highly capable Shopify operator who combines commercial judgment, analytical rigor, and disciplined execution.

• - Develop and execute digital merchandising strategies for Daniel Wellington and other portfolio brands across all eCommerce markets.
• - Translate global brand, campaign, product launch, and commercial plans into market ready digital experiences.
• - Manage product placement, sequencing, collections, sorting, filters, navigation, recommendations, and onsite search.
• - Adapt global merchandising strategies to reflect local market priorities, customer behavior, product availability, pricing, promotions, and trading calendars.
• - Use sales, inventory, margin, demand, and behavioral data to determine product exposure and merchandising priorities.
• - Maintain brand consistency while supporting the distinct positioning, customer, and commercial objectives of each brand.
• - Coordinate onsite execution for launches, campaigns, promotions, and peak trading periods across all markets.

• - Own the briefing, creation, configuration, publication, and ongoing optimization of Shopify pages across all brands and markets.
• - Build and maintain homepages, landing pages, campaign pages, collection pages, curated product pages, navigation elements, and other onsite content.
• - Translate campaign strategies into actionable briefs that define page objectives, target audiences, content hierarchy, product priorities, messaging, calls to action, assets, functionality, and measurement.
• - Configure Shopify themes, page templates, sections, content blocks, collections, metafields, navigation, and merchandising rules.
• - Coordinate localized content, imagery, links, pricing, promotions, and product selections across country and language versions.
• - Manage the complete page production workflow from briefing and asset collection through build, review, localization, quality assurance, approval, launch, and post launch optimization.
• - Maintain reusable templates and scalable production processes to improve speed, consistency, and execution quality across markets.
• - Ensure pages meet brand, accessibility, SEO, responsive design, and customer experience standards.
• - Conduct detailed pre and post launch quality assurance across devices, browsers, markets, languages, currencies, links, products, pricing, and promotional functionality.
• - Troubleshoot Shopify content, theme, merchandising, and page display issues, escalating technical defects when required.

• - Own and maintain the conversion rate optimization roadmap across brands and markets.
• - Identify customer friction and commercial opportunities using web analytics, behavioral data, customer feedback, and competitive research.
• - Develop hypotheses and manage A/B and multivariate tests from prioritization and requirements…