Resort Sales Manager

Description

The Resort Sales Manager is responsible for proactively soliciting new business and maintaining existing accounts to achieve and exceed established revenue goals, including guestroom nights, average daily rate (ADR), food and beverage revenue, and meeting, ballroom, and event center rentals. This role collaborates closely with the Director of Hotel Operations and cross-functional resort leadership to develop and execute strategic sales initiatives that support resort-wide revenue optimization, brand positioning, and guest satisfaction.

• Provide clear direction and leadership through demonstrated commitment, accountability, intellectual curiosity, and professional energy.
• Proactively solicit new and existing business through telephone calls, in-person sales calls, site inspections, trade shows, client events, and written correspondence.
• Drive revenue across guestrooms, food and beverage outlets, conventions, meetings, and special events.
• Adhere to established rate strategies and space-to-room ratio guidelines to maximize total resort revenue.
• Effectively sell to multiple market segments, identify client needs, negotiate terms, and resolve concerns in a timely and professional manner.
• Maintain comprehensive and accurate account records, ensuring all solicitation, contracting, and closing activities are fully documented.
• Coordinate with Hotel Operations, Food & Beverage, Convention Services, Marketing, and other departments to ensure seamless execution of booked business.
• Travel locally and out of area, including out of state, as required to conduct sales calls, sales blitzes, and promotional activities.
• Represent Little Creek Casino Resort at trade shows, industry events, and tourism-related functions to generate qualified leads.
• Participate in business review meetings, pre-convention meetings, training sessions, and departmental meetings.
• Monitor market conditions, competitive activity, and emerging industry trends to inform sales strategies.
• Collaborate with national, state, regional, and local tourism organizations to develop cooperative programs that drive occupancy during peak and shoulder periods.
• Conduct property tours and presentations to secure contracted business.
• Prepare, review, and interpret sales contracts and agreements.
• Solicit and apply internal and external customer feedback to improve sales effectiveness and guest experience.
• Support data-driven decision-making involving measured risk to achieve revenue objectives.
• Continuously improve departmental processes, systems, and service delivery.

• Directly supervise the Resort Sales Supervisor and Sales Coordinator.
• Provide coaching, performance feedback, and professional development opportunities.
• Foster an inclusive, collaborative environment by involving team members in planning, decision-making, and process improvement.
• Support succession planning and skill development within the sales team.

• Demonstrate accountability through consistent attendance at meetings, training, and required functions.
• Display cultural awareness and respect for Native American culture, with an active commitment to learning about the Squaxin Island Tribe.
• Operate in compliance with all LCCR Human Resources policies, departmental procedures, and applicable laws and regulations.
• Actively support and uphold LCCR’s mission, vision, and values.
• Learn, model, and apply LCCR’s “7 Waterways” guest service standards.
• Demonstrate high emotional intelligence, including self-awareness, self-management, social awareness, and relationship management.
• Uphold LCCR values emphasizing engagement, strength-based leadership, and emotional intelligence.

• Strategic Thinking
  :
  Develops and executes effective sales strategies aligned with organizational goals and market conditions.
• Analytical & Problem Solving
  :
  Analyzes data, identifies trends, and implements timely, effective solutions.
• Interpersonal Skills
  :
  Builds strong relationships with internal teams, clients, and partners through professionalism and diplomacy.
• Financial Acumen
  :
  Supports budget alignment,…