Marketing Database Coordinator

Description Summary

The Database Marketing Coordinator will compile and distribute information available through the player tracking system. This information will assist marketing and other Executive departments to create player development strategies. Responsibilities will include analysis of MVP Club member's play, database management, development of reports, coordination and implementation of all direct marketing projects and maintaining strict confidentiality of all data.

• Establish setups in tracking system and/or any other relative system for all projects/campaigns relating to Player Rewards, slot and table game promotions, special events and entertainment, direct marketing, and Resort and Casino groups.
• Coordinate and implement all direct marketing projects, including direct mail, e-mail, tele-messaging, and player newsletter.

• Develop, implement and maintain standards and procedures for database maintenance.
• Collaborate with MIS, Marketing, Finance, and other departments as deemed necessary, to develop procedures for tracking slot and table games play, promotions and events.
• Serve as liaison to player tracking system vendor, keep up to date with all tracking and new products and maintain all report mechanisms.
• Handle segmentation of database and implementation of tiered offers.
• Create all coupons/offers in systems; proof the direct marketing matrix/list; and monitor the tier upgrade, monthly liability clearance on accuracy and timely manner.
• Evening, holiday and/or weekend work may be required

• Maintain confidentiality.
• Accountable to team members and the organization, for example, attends all meetings and trainings.
• Display sensitivity to Native American Culture and actively seek to learn more about the Squaxin Island Tribe.
• Operate within the parameters of the Little Creek Casino Resort Human Resources’ policies, departmental policies, and all other applicable regulations.
• Practice, support, and maintain the mission, vision, and values of Little Creek Casino Resort (LCCR).
• Perform other work-related duties as assigned to support the success of LCCR.
• Learn and implement LCCR’s “7 Waterways” of best guest practices.
• Build upon and diligently practice personal emotional intelligence, including self-awareness, self-management, self-regulation, social awareness, and relationship management.
• Demonstrate emotional intelligence in your explicit behaviors in your interpersonal work relationships with all team members, managers and supervisors, and our guests.
• Uphold LCCR values of focusing on engagement, strengths, and emotional intelligence.

We foster a team-oriented environment at LCCR and depend on the Database Marketing Coordinator to represent our enterprise in a courteous and professional manner with special attention to maintaining the integrity and security of our player database while executing impactful marketing campaigns.

• Analytical Proficiency: The ability to interpret and utilize data in decision-making processes. This competency includes understanding data patterns, using analytical tools, and transforming raw data into actionable marketing strategies.
• Attention to Detail: With numerous responsibilities, from database management to direct marketing, ensuring accuracy and precision in all tasks is crucial. This means checking and double-checking data, understanding marketing campaigns' intricacies, and ensuring all work meets the highest standards.
• Effective Communication: Whether it's communicating with various departments or presenting information to top management, the ability to convey complex information in a clear and concise manner is crucial. This includes both written and verbal communication.
• Project Management: Given the multitude of tasks, ranging from setting up tracking systems to coordinating direct marketing projects, effective project management is essential. This involves setting priorities, meeting deadlines, and ensuring all projects align with LCCR's overall strategy.
• Adaptability: The gaming and casino industry can be dynamic, with changing promotions, events, and offers.…