Social Media Manager at Island Enterprises, Inc. Shelton, WA

Social Media Manager – Island Enterprises, Inc. – Shelton, WA

This hybrid position requires at least three in‑office days per week and local travel for content capture; remote flexibility available on other days.

Island Enterprises, a tribally owned and community-driven organization, seeks a creative and strategic Social Media Manager with proven cannabis marketing expertise to lead digital storytelling, content creation, and audience engagement across cannabis, seafood, and retail brands.

• Develop and execute social media strategies that drive measurable growth in followers, engagement, and conversions.
• Build and manage content calendars aligned to campaigns, promotions, and product launches.
• Write compelling, brand‑consistent copy and direct creative execution for visuals.
• Capture and edit short‑form video (Reels, Stories, Tik Tok) and provide live event coverage.
• Travel locally several times per week to capture content at retail, farm, and event sites.
• Engage with audiences through comments, DMs, and community moderation.
• Gather, analyze, and report performance data (GA4, native insights, dashboards); make data‑driven recommendations to optimize campaigns.
• Collaborate with design, operations, compliance, and leadership to maintain brand consistency and meet cannabis compliance standards.
• Safeguard brand accounts by staying ahead of platform restrictions and compliance risks.
• Streamline workflows with the Project Manager/Coordinator and maintain accountability through time tracking.

None initially; may expand into supervisory duties as the portfolio grows.

• Hybrid schedule with a minimum of three in‑office days per week.
• Local travel required for on‑site content capture.
• Fast‑paced, creative, and collaborative environment.
• Occasional evening and weekend event coverage.

• Strong knowledge of cannabis marketing compliance, regulations, and consumer culture.
• Expertise in content strategy, campaign management, analytics reporting, and community engagement.
• Excellent writing, editing, and brand storytelling skills.
• Skilled in short‑form video production, live event coverage, and photography.
• Familiar with SEO basics, paid social campaigns, influencer partnerships, and emerging digital trends.
• Ability to analyze data, generate reports, and translate insights into actionable strategy.
• Strong organizational skills with the ability to balance multiple priorities in a deadline‑driven environment.

• Social scheduling tools (e.g., Sprout Social, Later, Hootsuite).
• Analytics platforms (GA4, Meta Insights, Tik Tok Analytics).
• Design and editing tools (Canva, Adobe Creative Suite, Cap Cut/Premiere/Final Cut).
• Project management platforms (e.g., Wrike).

• Direct cannabis marketing experience.
• Local candidate able to support hybrid schedule and site visits.
• Valid driver’s license and reliable transportation.
• Portfolio submission required with cannabis‑specific examples.
• Professional references validating cannabis marketing or communications experience.
• Availability for occasional evening/weekend event coverage.

• Bachelor’s degree in marketing, communications, digital media, or related field preferred.
• Equivalent hands‑on experience in social media marketing will be considered in lieu of a degree.

• Agency background with multi‑client portfolio management.
• Experience working with tribally owned or community‑based organizations.
• Certifications such as Meta Blueprint or Google Analytics Certification.
• Bilingual English/Spanish skills.

• None required; professional certifications in digital marketing or analytics preferred.

• Stand and walk for extended periods; climb, balance, stoop, kneel, crouch, or crawl on occasion.
• Lift and/or move up to 50 lbs. regularly, with assistance.
• Use hands repeatedly for tasks; speak and hear effectively.
• Mandatory use of safety gear for relevant tasks.

• Must be able to pass a criminal background check and follow the Squaxin Island Tribe’s drug policies.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.