Marketing Database Manager

Description

Little Creek Casino Resort Team Members display their best performance with professional and energetic behavior to promote us as the friendliest casino to our distinguished guests and the best place to work with quality jobs in the region to our team members.

Under the supervision of the Marketing Director, the Marketing Database Manager is responsible for planning the execution of all direct marketing projects including setup, creation, and oversight. The primary focus of this position is the strategic development and execution of targeted marketing efforts across all channels. This position will also play a primary role in identifying and evaluating new data‑driven business opportunities and providing revenue‑generation suggestions to corporate and property management and marketing.

Directs the company’s centralized data analytics efforts including new thought processes, developing new analytical perspectives, and managing a department tasked to perform business, customer, database, and program analyses to support company objectives.

• Develop marketing programs and campaigns that build rated customer base, increase response rate resulting in maximized incremental revenue and ROI. Set segmentation and reinvestment standards based on observed performance and budgetary guidelines.
• Develop and monitor efficiencies of all Direct Mail processes including list assignment, creative, proofing and expense.
• Develop and present all monthly analytical reports pertaining to the Database Marketing function.
• Ensure pro and post forma reports are ready for approval and presentation.
• Establish short and long term goals for the Database Marketing function.
• Provide analytical needs for any internal or external market research that may be conducted.
• Responsible for evaluation and reporting on the reinvestment matrix including Tier benefit design and reinvestments, point/comp earnings and delivery, discounts and any other reinvestment mechanism to ensure maximum ROI.
• Coordinate with other departments to maximize occupancies/revenue/profit via yield process.
• Responsible for the accuracy and timely delivery of all direct mail efforts.
• Responsible for maintaining knowledge of new systems, vendors or technologies pertaining to the Database Marketing function.
• Oversee the CAPS account with the USPS. Provide timely and accurate reports on a monthly basis and as requested.
• Assist in the preparation of the RFP process for each of the Database Marketing vendors including such areas as print, e-mail, SMS, and promotional products.
• Oversee the day to day performance and responsibilities of Database Coordinator(s).
• Other duties as assigned.

• Maintain confidentiality.
• Accountable to team members and the organization, for example, attends all meetings and trainings.
• Display sensitivity to Native American Culture and actively seek to learn more about the Squaxin Island Tribe.
• Operate within the parameters of the Little Creek Casino Resort Human Resources’ policies, departmental policies, and all other applicable regulations.
• Practice, support, and maintain the mission, vision, and values of Little Creek Casino Resort (LCCR).
• Perform other work‑related duties as assigned to support the success of LCCR.
• Learn and implement LCCR’s “7 Waterways” of best guest practices.
• Build upon and diligently practice personal emotional intelligence, including self‑awareness, self‑management, self‑regulation, social awareness, and relationship management.
• Demonstrate emotional intelligence in your explicit behaviors in your interpersonal work relationships with all team members, managers and supervisors, and our guests.
• Uphold LCCR values of focusing on engagement, strengths, and emotional intelligence.

We foster a team‑oriented environment at LCCR and depend on the Marketing Database Manager to represent our enterprise in a courteous and professional manner with special attention to maintaining the integrity, values, and ethos of our brand.

Analytical Acumen: Demonstrates a deep understanding of data…