Director, Alliance Live Commerce
Listed on 2026-08-08
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Retail
Ecommerce, Customer Service Rep
Alliance Entertainment is launching a new business division, Alliance Live Commerce, and we're
looking for the leader who will build it. This is not a role where you'll inherit an existing
department. This is an opportunity to create one!
Alliance Entertainment is one of the largest distributors of entertainment products in North
America, with more than 325,000 SKUs housed in our 900,000-square-foot distribution center in
Shepherdsville, Kentucky. We believe live commerce represents one of the most significant growth
opportunities in retail and are making a long-term investment to build a best-in-class operation
across Tik Tok Live, Whatnot, eBay Live, and future live-shopping platforms.
About Alliance Live CommerceAlliance Live Commerce will create a new sales channel built around live shopping experiences
featuring vinyl records, movies, video games, collectibles, toys, Handmade by Robots, Funko,
consumer electronics, new releases, limited editions, warehouse specials, and exclusive promotions.
Unlike most live-commerce businesses, our hosts will operate directly from our distribution center,
leveraging immediate access to one of the industry's largest entertainment inventories.
Primary Responsibilities- Build Alliance Live Commerce from the ground up and own the strategic roadmap.
- Develop recurring live programming including Vinyl New Release Wednesdays, collectibles, gaming, movies, toys and themed events.
- Hire, coach and develop Live Commerce Hosts.
- Build relationships with Tik Tok Live, Whatnot, eBay Live and future platform partners.
- Work closely with Warehouse Operations, Merchandising, Purchasing, Marketing and Customer Service.
- Own revenue growth, gross margin, KPIs and operational performance.
- Develop scalable processes that allow the business to grow over time.
Launch Alliance Live Commerce successfully, establish recurring programming, recruit and develop an
exceptional host team, build a loyal customer community, create measurable revenue growth, and lay
the foundation for a major long-term business unit.
Qualifications- Experience building, scaling or operating a live-commerce business.
- Experience with Tik Tok Live, Whatnot, eBay Live, Amazon Live or similar social commerce platforms is strongly preferred.
- Entrepreneurial leadership mindset with the ability to build teams and processes.
- Strong analytical, communication and leadership skills.
- Passion for entertainment products, collectibles, gaming, music or consumer products.
This is a unique opportunity to build a new business inside an established public company. You'll
have access to a 900,000-square-foot distribution center, approximately 325,000 SKUs, strong
supplier relationships, experienced operational support, and the autonomy to create one of Alliance
Entertainment's most important future growth initiatives.
At Alliance, we know that attracting top talent means offering more than just an exciting career
opportunity. Employees are supported with a competitive total rewards package that includes:
- Competitive salary with commission opportunity
- Comprehensive medical, dental, and vision insurance
- Employee Assistance Program
- Employee ownership opportunity through Restricted Stock Awards
- Employer-paid short-term and long-term disability coverage
- Growth and advancement opportunities
- On-site coffee truck (Fridays)
- Paid time off
- Reasonable work expectations with focus on results and accountability
- Recognition and reward programs for milestone achievements; wellness challenge
- Supportive culture that values work-life balance and employee well-being
- Tuition reimbursement to support continued learning and career development
- 401(K) with employer match
These benefits are designed to support your well-being, recognize your contributions, and help you
grow with Alliance over the long term.
Alliance Entertainment is an equal opportunity employer. Final compensation, benefits, work schedule, and any additional employment requirements will be provided by Alliance Entertainment Human Resources.
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