Senior Product Manager

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit

APPLY is hybrid/remote friendly. The preferred candidate should be based in Canada, working in hours that align to ET (Eastern Timezone) or PT (Pacific Timezone).

Are you motivated by envisioning big ideas and turning them into solutions that deliver on business and customer value? Do you have analytical superpowers? Does the idea of collaborating with a top-notch multidisciplinary UX, design & technology team to build digital products excite you? Then the Senior Product Consultant position at Apply Digital is perfect for your next career move.

We are looking for an experienced Senior Product Consultant to join our team, and organize digital product development for our clients, and ensure high ROI. The Senior Product Consultant role sits within the Product Management team at Apply Digital, and is the backbone of all project executions. You own the product vision, requirements management, and operational integrity of the products. Your duties will include generating purposeful ideas, strategy and vision creation, and following through with end-to-end product definition and development.

Depending on the engagement, you will also be responsible for ongoing management, operation, and optimization of the product.

• Demonstrate experience-centric judgement to ensure the product outcome works well, exceeds client expectations and works intuitively for the consumer.
• Build and champion product strategies and vision throughout client engagements, as well as brief and inspire internal team members to deliver on that vision.
• Retrieve and analyze feedback from customers, stakeholders, other teams, and various research methods, workshop facilitation methodologies to shape requirements, features and end products.
• Prepare, review and present product requirements of all types (client, business, user experience, design, technical, non-functional). Be meticulous in ensuring requirements are understood, documented, kept up-to-date, conflicts resolved, and finally communicated in a timely fashion to team members and client stakeholders.
• Create and maintain product plans and roadmaps with the buy-in of executive stakeholders, evolving them with documented traceability.
• Draft, revise and iterate specification documents for consumption by agentic delivery teams, both LLMs and humans.
• Orchestrated product delivery cadence to ensure features show alignment with key stakeholder priorities
• Organize product releases and priorities properly, ensuring compliance with business value expectations.
• Identify opportunities to measure product value, utilization and error cases in order to document and demonstrate success. Understand and help define analytics patterns to ensure product usage is observable.
• Continuously prepare recommendations to expand product base and vision - based on data and research-driven insight.
• Building and maintaining strong relationships with the client along with third party vendors

• You are a creative leader, a team player, and a problem solver.
• You demonstrate human-centric judgement when product artifacts using AI to maintain product integrity, security and functionality.
• It’s easy for you to break down complex problems into logical, digestible steps
• Ambiguity doesn’t scare you, and you thrive on turning ambiguity and conflicting information into clarity in a fast-changing environment.
• You are not afraid to roll up your sleeves and “get it done.” Learning new skills and facing problems doesn’t scare you, it inspires you.
• You are an effective communicator and facilitator, and are able to successfully manage expectations.
• You are experienced with stakeholder relationship management and know how to read and engage a room.
• You are…