Beverage Service Territory Sales Driver

Ready to turn every stop into a growth opportunity?

If you enjoy meeting customers face-to-face, building lasting relationships, and keeping beverage programs humming, this role lets you do it all—while driving sales results across a defined territory.

Why this role Blend sales and service: sell coffee, tea, and allied products while keeping every beverage station stocked, clean, and on-standard.

Own a plan: grow revenue by adding accounts, expanding product categories, executing pricing actions, and retaining current customers.

Make an impact daily: prospect every day, close gaps in distribution, and keep equipment performing.

Your week at a glance

Service all scheduled customers with timely deliveries and product rotations.

Lift, move, and stock products (up to 50 lbs) safely and efficiently.

Run one new prospect call each workday (5 per week) and convert a minimum of 2 qualifying accounts per quarter (8 annually).Grow Revenue per Stop by executing seasonal and LTO promotions, addressing distribution voids, applying pricing changes, and ensuring beverage stations meet standard.

Conduct at least one CQC (Cup Quality Check) daily; verify cleanliness and operation of all equipment.

Use “The Farmer Brothers Way to Sell” to recap services delivered and share business-building initiatives.

Jump on customer issues quickly—resolve or escalate—to protect satisfaction and retention.

Manage route admin: invoices, inventory, and collections each day.

Participate in regional and company-led promotions.

Schedule & driving requirements

Monday – Friday, 6:30 am – 4:00 pm. Valid driver’s license required and the ability to successfully complete a DOT physical (maintain a current DOT Medical Card).Background & experience

High school diploma or equivalent.
2+ years in B2B route delivery or similar customer-facing field service/sales.

Food service industry experience preferred.

Clean driving record.

Traits we value

Mechanical aptitude with company hardware/software.

Active listening and clear communication.

Proactive problem-solving; spots issues and opportunities early.

Relationship builder who collaborates well with customers and team members.

Independent, organized, and decisive with sound business judgment.

Core proficienciesDOT Medical Card Driver's License Retail Sales Customer Service Territory Sales Business-to-Business (B2B)
Outside Sales Inside Sales
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