General Manager - Richmond WEST END

Hand & Stone Massage and Facial Spa – SHORT PUMP (11873 W. Broad St, Short Pump, VA 23233) is seeking a high-impact, performance-driven General Manager to lead both the team and the business.

This role is ideal for a people‑first, servant leader who can build a strong culture, deliver an exceptional guest experience, and drive sales, revenue, and profitability. You’ll own spa performance while developing a team that consistently delivers results.

• 401(k)
• 401(k) matching
• Bonus based on performance
• Competitive salary
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

• Spa operations and overall performance
• Sales growth, membership performance, and profitability
• Key metrics, reporting, and P&L ownership

• Recruit, hire, and retain a high-performing team
• Lead, coach, and develop your team with a people-first mindset
• Build a culture of accountability, engagement, and service excellence
• Ensure a World Class Client experience (WCCE) across all touchpoints

• Increase revenue through memberships, service utilization, and retail performance
• Use reporting and data to identify opportunities and improve results
• Optimize scheduling and staffing to support both service and business needs
• Execute local marketing and community outreach initiatives

• 3–5 years of leadership experience
• Proven success driving sales and team performance
• Strong communication and leadership skills
• A balance of people leadership and business acumen
• Strong experience working with KPIs is required
• P&L experience strongly preferred
• Comfort in a fast-paced environment
• Flexible schedule (nights/weekends/holidays)

• Medical, Vision, Dental, Life Insurance
• 401K with 5% company match
• Base salary + performance-based bonuses
• Paid Time Off
• Service & product discounts
• Strong support system and people-first culture
• Growth opportunities within a multi-unit organization