Activation Assistant Tour Manager – PRN

The PRN Assistant Tour Manager serves as an on-call, travel-based support role for the Kawasaki RIDGE National Touring Program. This position provides supplemental staffing coverage during high-volume events, assists with activation execution, and supports operational continuity when core touring staff are unavailable. This role focuses on consumer engagement, CRM lead capture, product education, and operational support within the RIDGE touring footprint.

The PRN Assistant Tour Manager must be able to integrate quickly into active touring operations while maintaining brand standards, professionalism, and performance expectations. This is a flexible, deployment-based role requiring availability for scheduled coverage, surge staffing needs, and short-notice assignments throughout the touring season.

• Activation Execution Support
• Assist with load-in, setup, daily activation, strike, and load-out of the RIDGE touring platform. Support display readiness, signage placement, and footprint organization
• Consumer Engagement & Product Education
• Deliver high-quality, educational, and conversion-focused product walk-throughs aligned with RIDGE positioning and program objectives
• CRM Lead Capture
• Execute accurate and complete CRM data collection in accordance with established qualification standards. Ensure lead data integrity and completeness
• Event Throughput Support
• Assist with managing consumer flow, engagement queues, and demonstration coordination during peak traffic periods
• Brand Presentation & Professional Standards
• Maintain cleanliness, visual standards, and professional conduct within the activation footprint at all times
• Asset & Equipment Handling
• Assist with maintaining activation assets, including display components, technology devices, accessories, and consumer engagement materials
• Stakeholder Interaction
• Represent the program professionally in interactions with consumers, dealers, venue staff, and client representatives
• Flexible Travel & Scheduling
• Maintain availability for travel assignments, including weekends, evenings, and multi-day event coverage as needed

• Experiential Event Experience
• 1–3 years of experience supporting experiential marketing programs, live events, trade shows, motorsports activations, fairs, festivals, or similar public-facing environments preferred
• Consumer Engagement Experience
• Demonstrated ability to engage diverse audiences in high-traffic environments confidently
• Lead Generation Exposure
• Experience supporting KPI-driven programs or capturing consumer data preferred
• Event Operations Familiarity
• Experience assisting with event setup, breakdown, and live activation logistics
• Technology Proficiency
• Comfortable using tablets, CRM platforms, and data capture tools
• Travel Flexibility
• Ability and willingness to travel on an as-needed basis, including short-notice and peak event assignments
• Physical Requirements
• Ability to lift and move equipment up to 50–75 lbs., work outdoors in variable weather conditions, and remain on feet for extended periods during event operations
• Operational Readiness
• Ability to quickly integrate into active touring operations and execute responsibilities with minimal ramp-up time
• Consumer-Focused Mindset
• Strong interpersonal skills with the ability to deliver engaging, educational, and conversion-oriented consumer interactions
• Professional Communication
• Clear and professional verbal communication skills in public-facing environments
• Adaptability & Flexibility
• Comfortable operating in dynamic live event environments with evolving schedules and variable conditions
• Attention to Detail
• Ability to ensure accurate lead capture, proper equipment handling, and consistent brand presentation
• Team-Oriented Collaboration
• Ability to work effectively within a touring team structure while maintaining individual accountability
• Energy & Endurance
• Ability to sustain professionalism, enthusiasm, and focus during long event days
• Brand Stewardship
• Commitment to maintaining professional appearance, conduct, and alignment with Kawasaki brand standards

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