Web Design Coordinator

Marketing Technology Administrator

This position exists to provide administration, support, integration, and continuous improvement of the organization's marketing technology platforms and digital ecosystem. Serves as the technical owner of marketing business applications, websites, digital forms, collaboration platforms, and related technologies. Working closely with Marketing, Information Technology, and third-party vendors, ensures the reliability, security, and effectiveness of digital marketing systems, while implementing solutions that improve workflows, automate processes, and enhance the user experience for both staff and patients.

This role combines system administration, website management, platform configuration, technical troubleshooting, vendor coordination, and business process improvement to support the organization's digital marketing strategy. Serves as the primary technical resource for the Marketing department, providing strategic support for digital platforms and identifying opportunities to improve technology adoption and operational efficiency.

Web Design Coordinator: Serves as the primary administrator for Marketing-owned technology platforms Configures, maintains, and optimizes marketing systems to support departmental objectives Manages platform settings, permissions, integrations, and system health Evaluates new features and recommends technology improvements

Website Administration: Administers and maintains enterprise websites through the Content Management System (CMS) Creates, updates, and publishes digital content while ensuring brand consistency and accessibility compliance Troubleshoots website functionality, navigation, widgets, media assets, and page rendering issues Coordinates website enhancements with internal departments and external vendors

Digital Forms and Workflow Automation: Develops, configures, and maintains electronic forms and workflow solutions Implements conditional logic, automated routing, notifications, and approval processes Troubleshoots submission issues and ensures accurate delivery of information to business units Tests and validates production changes

Marketing Systems Support: Administers marketing automation, CRM-related tools, provider directory platforms, event systems, and related applications Supports integrations between marketing platforms and enterprise systems Assists with campaign setup and platform configuration

SharePoint and Collaboration Technologies: Maintains SharePoint sites, pages, lists, libraries, and permissions Improves collaboration tools and departmental workflows Develops documentation and organizes digital content repositories

Technical Support: Provides advanced technical support for Marketing personnel Diagnoses and resolves software, platform, and workflow issues Researches complex technical problems and coordinates resolution with vendors and Information Technology

Vendor Management: Serves as the primary technical contact for Marketing software vendors Coordinates support cases, software updates, implementations, and testing activities Participates in evaluating new technologies and platform enhancements

Reporting and Analytics: Monitors website performance and platform utilization Produces reports related to digital engagement, forms, workflows, and system usage Analyzes trends and recommends improvements based on available data

Process Improvement: Identifies opportunities to automate manual processes and improve operational efficiency Develops standard operating procedures and technical documentation Recommends best practices for marketing technology governance

General Performance Expectations: Demonstrates consistent attendance Adheres to professional ethics and appearance Demonstrates initiative and planning in daily tasks Manages time efficiently Demonstrates ability to multitask and prioritize workflow Demonstrates independent judgment in problem-solving Establishes effective working relationships with staff, department directors and physicians Participates in interdepartmental committees or hospital-wide activities as assigned Assumes responsibility for own continuing education Respects patient rights to privacy and confidentiality of information Participates in the maintenance of a clean and safe environment Other duties as deemed necessary and appropriate, or as may be directed by the department head Compliance with the policies and procedures of the Willis Knighton Health Code of Conduct and service quality standards Compliance with patient safety and quality initiatives as appropriate for job description Complies with WKH policy regarding transmission-based precautions

Minimum Qualifications: Bachelor's degree in Information Systems, Computer Science, Marketing Technology, Business Information Systems, or a related field, or equivalent experience Experience administering enterprise software platforms Experience supporting websites or digital content management systems Strong…