Consumer Programs Marketing Coordinator

Job Summary

This position is responsible for working collaboratively with a team of energy efficiency professionals to develop marketing strategies and tactics to promote energy efficiency products to all operating company customers. This includes the development and implementation of marketing materials, advertising campaigns, effective use of websites and social media, and promotional presentations. This position will be responsible for ensuring that all marketing and advertising is done in a manner consistent with company brand standards, and is completed on schedule and within the allocated budget.

This position will also be responsible for performing market segmentation analysis, product analysis, and establishing key performance indicators to track the success of each marketing campaign.

• Create, deliver, edit, and optimize marketing materials and energy education content according to plan and schedule.
• Participate on cross‑functional teams to create and deliver marketing content in alignment with industry best practices.
• Interface, coordinate and collaborate with third‑party marketing firms to develop and deliver marketing materials, including customer‑facing websites and online portals.
• Conduct usability testing for energy efficiency tools developed by a third party to ensure functionality and an effective customer experience.
• Coordinate social media outreach and e‑mail campaigns to promote energy efficiency products to operating company customers.
• Conduct analysis of operating company customers to determine market segmentation and targeted customers for various energy efficiency products.
• Establish key performance indicators to analyze performance of energy efficiency marketing initiatives and communicate with energy efficiency coordinators.
• Ensure that all assigned marketing initiatives are completed within the allocated budget and consistent with program schedules.
• May perform other job functions as assigned.

• Education:
  
  Bachelor’s degree in marketing, business administration, liberal arts or communication, or related discipline.
• Work Experience:
  
  Five (5) years’ experience in marketing, content development, and project coordination plus intermediate level of proficiency in MS Office, a basic understanding of web standards and graphic design software.
• Excellent organizational and communication skills.
• Experience in writing, editing and producing communication material.
• Proficient in word processing, desktop publishing, electronic communication, and Internet applications.
• Experience with various print media (e.g., magazine, newspaper, company brochures, etc.), social or electronic media (Facebook, Twitter, Microsoft Outlook).
• Strong understanding of performance measurement methodology and technology (e.g., Google Analytics, campaign measurement, etc.).
• Physical demand level is Sedentary.

On‑site in Shreveport, LA.

Grade 006: $73,868 – $94,000.

In addition to competitive compensation, AEP offers a unique comprehensive benefits package that aims to support and enhance the overall well‑being of our employees.

At AEP, we’re more than just an energy company — we’re a team of dedicated professionals committed to delivering safe, reliable, and innovative energy solutions. Guided by our mission to put the customer first, we strive to exceed expectations by listening, responding, and continuously improving the way we serve our communities. If you’re passionate about making a meaningful impact and being part of a forward‑thinking organization, this is the company for you!

Compensation Grade: SP20-006.

Compensation Range: $74,551.00 – $93,188.50.

Physical Demand Level: S — Sedentary. Work:
Exerting up to 10 pounds of force occasionally (occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently. (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull or otherwise move objects, including the human body. Sedentary work involves sitting most of the time but may involve…