Field Marketing Partner - Shreveport​/Longview

• Paid Time Off - 5 Weeks on Day 1!

Welcome to Whataburger Careers!

• Competitive Weekly Pay
• Bonus Program with 250% Upside Potential
• Performance for Pay Program – Eligibility to Receive a Pay Increase Once a Year, Based on Performance
• Opportunities for Career Development and Growth
• Healthcare and Life Insurance Benefits
• Paid Time Off - 5 Weeks on Day 1!
• Paid Corporate Holidays
• Company Vehicle, Based on Position
• 401(k) Savings Plan with a Competitive Company Match
• Paid Parental Leave – Subject to Eligibility Requirements
• Short-Term Disability
• Long-Term Disability
• Scholarship Program - You and Your Dependents are Eligible!
• Whataburger Family Foundation (Hardship Grant Assistance)
• Discounted Meals For You and a Guest
• Wireless Service Discounts
• Computer & Software Discounts
• Fitness / Gym Discounts
• Awards and Recognition For All You Do
• Retirement Celebration Program

• Serves as a brand ambassador by identifying and executing brand opportunities around each unit within the assigned territory.
• Identifies and executes event and sponsorship activation interaction; WOW and charitable efforts; and local business visits to build brand sales.
• Collaborates with Restaurant Operations to discuss unit-level plan development and execution as well as sales goals and results.
• Identifies and reports LSM tools needed such as advertisements, premiums, Point of Purchase (POP) and other materials.
• Develops quarterly measurement reports of the marketing activities that capture LSM activity objectives, program timing, program results, and sales and transactions impact.
• Conducts reporting on market or unit conditions that may affect the outdoor billboard program or other LSM programs.
• Plans LSM for assigned territory. Ensures marketing activities and sales are in alignment with Corporate Brand strategic goals.
• Research media opportunities (outdoor billboards, media-based sponsor ships, etc.) and makes recommendations on engagement of such opportunities based on territory needs.
• Research community events, develop relationships with community leaders, and recommend which events to sponsor and/or participate in to strengthen community relations and boost sales. Reviews and recommends sponsorship proposals.
• Negotiates with community event organizers for stores’ involvement in community events. Plans, develops, recommends, and is accountable for the budget for stores’ involvement in community events. Attends marketing events as a representative of Whataburger to further deepen and develop store’s connection to the community.
• Primary Whataburger representative responsible for success of community partnership marketing event and makes recommendations on viability of future similar events for assigned territory.
• Analyzes financial conditions (pre-post) and determines effectiveness of any marketing plans implemented, including justification of advertisement fund dollar expenditures/agency charges.
• Negotiates contracts with and oversees the work of any third‑party advertising or marketing vendors used in assigned territory.
• Responsible for six‑digit budget for assigned territory and fulfillment responsibilities.
• Responsible for obtaining and/or negotiating with vendors for territory marketing needs.
• Aligns local Operations Teams with the Marketing Calendar and initiatives through communication of plans, materials, and action items to support promotions.
• Assumes additional responsibilities as assigned.

• Bachelor’s Degree or equivalent work experience required

• Previous marketing experience preferred
• Prior experience managing franchisee relationships, advertising, local store marketing, and sponsorship management preferred
• 2+ years’ experience, preferably in the Restaurant Industry

• Proficiency in MS Office Word, Excel, Outlook, and Power Point
• Proficiency in Workday (as applicable)
• Ability to communicate well with the general public and experience in establishing and maintaining an effective working relationship with management, vendors, and co‑workers
• Ability to work in a team environment

• Expected to work the necessary time to satisfactorily fulfill job responsibilities
• Must be able to report to work timely and as required by operational/business needs
• Must be able to work a full‑time schedule and work outside of normal business hours when necessary
• Must be able to travel occasionally both locally and long distances (including air travel), to worksites, meeting sites, and other locations
• Must possess a valid driver’s license, submit to releasing a Motor Vehicle Record that adheres to the Whataburger standards and maintain current automobile liability at minimum levels in their state of residence

2544 Bert Kouns Industrial Loop Shreveport LA 7111