Digital Marketing Specialist
Listed on 2026-09-14
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing -
IT/Tech
Digital Marketing, Social Media Marketing
Position Summary
The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.
Benefits:- Health insurance
- Vision insurance
- 401(k)
- 401(k) matching
- Dental insurance
The Digital Marketing Specialist is responsible for daily and routine activities to maintain e-commerce websites and supporting the vision and strategy for achieving business objective and conversion goals.
Essential FunctionsResponsibilities include but not limited to:
- Coordinating digital assets and performing quality checks to maintain digital content archives
- Using marketing platforms to create and implement e-mail campaigns for promotions and stakeholder engagement.
- Testing new tools, technologies, and channels and using SEO tools to optimize searching and responsiveness.
- Maintaining, scheduling, and updating content calendars across brands
- Managing and updating website content and links
- Creating new content for all brands, including photo, video, copy, and digital graphics
- Uploading and organizing assets in shared folders or drive
- Basic copywriting for posts
- Google & Meta Ads management (set up, test, monitor, and create/report on campaigns)
- Building event run-of-show documents and checklists
- Event page setup on Eventbrite or Facebook, and follow-up communication
- Researching promotional and branded merchandise vendors
- Pulling competitive or peer organization content for reference and inspiration
- Monitoring regional news-adjacent story opportunities (investments, announcements, economic wins)
High school diploma or equivalent. Associate’s degree in marketing, Communications, or Digital Media preferred. 2+ years of marketing/content experience, content creation, and social media management. Experience in Hootsuite, Buffer, Sprout Social, Google Ads and Meta Ads Manager, Eventbrite, and Email marketing platforms required. Knowledge of Nonprofit/economic development and Adobe Creative Suite preferred.
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